HUDSON YARDS: MANHATTAN’S NEW MINI CITY

March, 18th 2019

Hudson Yards, the exclusive and somewhat polemic mini city in the heart of New York, opened its doors to the public on Friday, March 15th. The urban macroproject with its ambitiously designed skyscrapers chalks up an estimated project cost of $25 billion. The new development features an expandable arts venue, a walkable centerpiece sculpture, public parks, luxury residences, a Spanish themed marketplace as well as a gigantic seven story shopping mall.


The retail offering includes more than 100 different brands ranging from high-street chains such as Unqilo, H&M, Zara and Athleta to luxury brands including Neiman Marcus, Dior, Fendi, Cartier and Tiffany. Leading retailers have snapped up space in the 1 million square foot mall and many of them choosing Kendu’s lightboxes and visual solutions to form a part of their new stores.


Uniqlo features three large-format Smartframe LED lightboxes in the ceiling with plain white visuals to create in-store mood lighting as well as LED lightboxes behind the cash desk. Throughout the Atheta store, Smartframe SEG displays enhance the overall look & feel thanks to their wooden finish. Rudsak makes a statement with an oversized LED lightbox in-store while Molton Brown’s main store window features a suspended LED lightbox.


Uniqlo features a circular lightbox as well as three large-format Smartframe LED lightboxes in the ceiling with plain white visuals to create in-store mood lighting


Athleta chooses wooden finish for a natural look


Molton Brown's Shop Window combines product display & SEG lightboxes


A large format SEG lightbox helps Rudsak create a unique instore atmosphere


Zara's windows feature 2 large format lightboxes