Kendu and
House of Fraser

Show-stopping Christmas store windows

The Challenge

House of Fraser wanted to make their store windows stand out during the festive season to play into the British tradition of a Christmas shopping trip to a department store. A key focus was their Oxford Street store as it needed to stop shoppers in their tracks along London’s busiest shopping street. Equipped with a nostalgic Christmas campaign, the brand aimed to bring the merry back into their Christmas windows in both the UK and Ireland.

The Solution

Working together with House of Fraser, Kendu proposed installing the new dynamic display, Flowbox, to bring their Oxford Street store windows to life with a bright, bold display. Inspired by the campaign’s tagline “Bring Merry Back”, Kendu designed a personalised creative concept which included complementary colourful motion effects aimed at increasing customer attention. The printed visual used Kendu’s award-winning double-sided printing technique for an extra “wow” effect. The displays were sent flat-packed, along with the printed visual and pre-programed SD card, to ensure ease of installation on launch day. The Oxford Street store also featured 7 customised large-format lightboxes promoting the Christmas campaign in the high-traffic heart of the store. In addition, Kendu printed over 300 Christmas themed printed visuals to be featured in more than 50 House of Fraser stores.

The Result

House of Fraser's flagship Christmas windows were unveiled on November 7th, alongside the famous Oxford Street Christmas Lights switch on. The windows were a show-stopping addition to the street’s 1,178 street decorations and 750,000 twinkling LED lights, creating a Christmas grotto unlike anything shoppers could experience online, to ensure a successful Christmas campaign. Throughout the holiday season, House of Fraser put the merry back into Christmas with its festive flow(box) and joyful lightboxes.