House of Fraser
Show-stopping Christmas store windows
House of Fraser wanted to make their store windows stand out during the festive season to play into the British tradition of a Christmas shopping trip to a department store. A key focus was their Oxford Street store as it needed to stop shoppers in their tracks along London’s busiest shopping street. Equipped with a nostalgic Christmas campaign, the brand aimed to bring the merry back into their Christmas windows in both the UK and Ireland.
House of Fraser's flagship Christmas windows were unveiled on November 7th, alongside the famous Oxford Street Christmas Lights switch on. The windows were a show-stopping addition to the street’s 1,178 street decorations and 750,000 twinkling LED lights, creating a Christmas grotto unlike anything shoppers could experience online, to ensure a successful Christmas campaign. Throughout the holiday season, House of Fraser put the merry back into Christmas with its festive flow(box) and joyful lightboxes.