A SEG Smartframe solution for every store section
One of Spain’s leading sports stores, Forum Sport, has met the challenge of rising online sales with the development of a distinctive new store design aimed at increasing store visits. As the customer’s in-store experience was fundamental to the new concept, all of the store’s key elements had to be re-thought including the layout, aesthetic and signage. To launch the new design, Forum, in collaboration with leading sports brands Nike, Ternua and Salomon, opened a brand new 3000 m2 store in the Barakaldo MegaPark earlier in 2018. The megastore store served as both a trial and a guide for the new store concept.
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