Smartframe Window
CASE STUDY
Topshop & Kendu
THE CHALLENGE
High impact windows on Oxford Street
Arcadia’s Topshop in London’s Oxford Street is one of the most fashionable shops in the world. The British brand has always been well-known for their stunning shop windows, however, this time the building entailed a challenge: their 2nd floor windows needed to be renewed, which involved a certain risk due to their height. Also, the company was seeking to maximize the use of their communication surface with a condition: the space left inside the store shouldn’t be altered.
The Solution
Kendu produced and installed bespoke grand format lightboxes based on the Smartwindow system which allowed a total adaptation of the frames to the existing windows. Kendu overcame health & safety issues by working closely and meticulously with our skilled shop fitters.
Printing Solutions
