Bespoke lightboxes in a flash

Founded in Hong Kong in 2016, OnTheList is expanding its omnichannel shopping experience across southeast Asia. As the pioneer members-based Flash Sale platform, OnTheList has worked with over 300 retail brands selling over 1 million products since its launch. For the new Flagship store in Singapore, located in renowned Raffles Place, OnTheList wanted to drive brand awareness both from both inside and out. With its premium location and customisable in-store fixtures, OnTheList required a quality solution that offered flexibility.

The Solution

Kendu designed a set of two bespoke double-sided SEG lightboxes that integrate into the main store windows which face out onto Change Alley Mall, in the heart of Singapore’s CBD. Visible from the Mall, the lightbox enhances brand awareness to passing foot traffic both day and night thanks to its LED illumination. By suspending the two lightboxes from the ceiling, they are also visible to customers once inside the store. Despite the challenge of manufacturing the bespoke solution during the beginnings of the COVID-19 pandemic, thanks to Kendu’s global supply chain and multiple production facilities, the lightboxes and visuals were manufactured in just two working days. Thus, were subsequently delivered on-time for the opening of the Flagship.

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