From Jul 12th to 16th, Nike launched a Brauhaus pop-up shop at the active wear shop Bandier on 5th Avenue in Manhattan. Throughout the five days hundreds of women could experience customized bra-fitting services as well as complimentary hair braiding. Helping women “find the right support” for their favourite sport.
For the event, Bandier strategically aligned the shopping area’s communications with Nike’s, and affixed 4 2x3 metre display to their main wall that showed a black and white fabric printed image reinforcing their message.
We could say that together with Kendu, they found the right support too!