Colour can provoke emotional responses, create poignant memories and communicate key messages by drawing our attention to a certain area of a store or widow display. As retailers it can be challenging knowing how and when to use colour as an effective tool to connect to our customers. The prestigious American Photography agency, Getty Images, recently announced the visual trends that will define 2017 and “Colour Surge” quickly drew our attention. It uses surprising, sometimes shocking, colour combinations to break free from the conventional to create unique customer experiences.
Here is our pick of international brands that are leveraging the “Colour Surge” trend to ignite customer interest and excitement. Be inspired here!