House of Fraser: Christmas
Show-stopping Christmas store windows
House of Fraser wanted to make their store windows stand out during the festive season to play into the British tradition of a Christmas shopping trip to a department store. A key focus was their Oxford Street store as it needed to stop shoppers in their tracks along London’s busiest shopping street. Equipped with a nostalgic Christmas campaign, the brand aimed to bring the merry back into their Christmas windows in both the UK and Ireland.