Kendu and
House of Fraser: Rollout

A customised eco-friendly solution for a large-scale rollout

The Challenge

One of Britain’s leading Department Stores, House of Fraser, was looking to update their visual communication system in more than 55 different window displays across the UK and Ireland. Furthermore, they wanted to increase the in-store signage to take advantage of the unused space in the escalator and stairwell landings. The driving objectives were to create a consistent look & feel for the stores and maximise the available space. As the window displays were different sizes, the majority with limited access, the proposed solution needed to be both creative and versatile. Due to their sustainability commitment, the project also had to be eco-friendly and minimise the brand’s environmental impact.

The Solution

After analysing the specific requirements of the brand, Kendu developed a customised solution: an energy-efficient, low consumption lightbox in four different sizes so as to easily adapt to every store. With an objective of achieving a more intense light with minimal environmental impact, Kendu used LED Smartframe Plus modules which are EcoDesign certified by AENOR and eliminate the need for additional lighting reinforcements thus attaining an energy saving of 14%. Thanks to the exceptional project management and coordination between the Technical Department and the European factory, more than 260 lightboxes were manufactured and shipped in record time. To ensure a stress-free installation, all of the lightboxes were manufactured with the patented Smartclip system. Kendu also provided detailed step-by-step written instructions with easy to understand illustrations as well as a specially produced tutorial video documenting the assembly process.

Kendu’s production capabilities and extensive experience in large-scale rollouts helped to ensure a well-oiled installation with all of the lightboxes being installed by the HoF VM team. By using Kendu’s Image Management System (IMS), the third largest group of department stores in the UK can access and update their stores’ supports and textiles anywhere anytime


Thanks to our excellent project management, manufacturing capacity and global shipping experience, we are experts in international roll-outs that meet your deadlines and guarantee that every solution reaches the right store in the correct country. It's time to ship out. Contact us!