House of Fraser: Rollout
A customised eco-friendly solution for a large-scale rollout
One of Britain’s leading Department Stores, House of Fraser, was looking to update their visual communication system in more than 55 different window displays across the UK and Ireland. Furthermore, they wanted to increase the in-store signage to take advantage of the unused space in the escalator and stairwell landings. The driving objectives were to create a consistent look & feel for the stores and maximise the available space. As the window displays were different sizes, the majority with limited access, the proposed solution needed to be both creative and versatile. Due to their sustainability commitment, the project also had to be eco-friendly and minimise the brand’s environmental impact.
Kendu’s production capabilities and extensive experience in large-scale rollouts helped to ensure a well-oiled installation with all of the lightboxes being installed by the HoF VM team. By using Kendu’s Image Management System (IMS), the third largest group of department stores in the UK can access and update their stores’ supports and textiles anywhere anytime