A new visual identity for the market leader in food distribution
Grupo Uvesco, founded in 1993, is the market leader of food distribution in Northern Spain. With over 220 supermarkets across Northern and Central Spain, the company wanted to develop a new store concept for their BM Supermercados with the aim of offering a point of difference for their customer base of more than 400,000 people.
From the materials used for the façade to those used for the store’s fixtures and furniture, from the display systems to the visual identity, from the signage to the spatial distribution, all were given a design overhaul. Grupo Uvesco had clear objective for the new store concept including developing a minimalist look and feel, integrating wall and fixtures into the wayfaring, creating an open-plan space and highlighting strategic areas such as fresh food and the wine cellar. The company worked with Kendu, their trusted partner for over 15 years, to launch the concept in their new supermarket in Renedo, Cantabria.
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