Christmas Windows (III): Europe
With this latest article, we say goodbye to the Christmas content. This time we travel all over Europe to enjoy some of the most interesting designs. Brown Thomas in Dublin or NK in Stockholm, are two of our new proposals and we are convinced that they will not leave you indifferent.
Colors, brilliance, vibrant energy, and even an exclusive collaboration with Tiffany’s & Co. flood the showcases of European capitals this year. Dive into the article and tell us, which one is your favorite?
Printemps Haussman
Paris
The Printemps is the first department store on Boulevard Haussmann to open its iconic shop windows every year. On November 10, they unveiled the theme of this 2021, a magical design in story format created by the artist Aurélia Fronty.
8 scenes that narrate how the Elves save Christmas Eve after a snowstorm destroyed Santa’s workshop right before December 25. The representation praises brands such as Prada or Chanel and ensures that the adventure continues within its point of sale.
Brown Thomas
Dublin
Under the name of “Those who shine”, Brown Thomas has decided to honor with this representation all the best of for which many is the most special time of the year.
With its distinguished glamor, it has focused on the joy that comes from gathering around a Christmas table or giving gifts to beloved ones. Moments that have not been chosen at random, since the company’s objective is to send a message of hope and optimism after this last bitter season.
El Corte Inglés
Madrid
Every year the facades of El Corte Inglés are dressed in representative lighting that accompanies the festive aesthetics of its shop windows. This year the brand has elected for the most characteristic colors of this time of year: white, red and green to create miniature Christmas scenes.
Besides, the Christmas campaign has been supported by a spot in which children are honored, “the real protagonists of these very significant dates and who on this occasion become very special Elves”, explained ECI in a press release.
Nordiska Kompaniert
Stockholm and Goteborg
Since 1915 NK has been a benchmark in Christmas window dressing. This year its team opted for the title “A new Christmas story”, a 6-act musical recreated in different classic neighborhoods of the 2 cities. A special way to thank both cities for their performance during this pandemic.
Nordiska Kompaniet has always upheld popular tradition, this is why since summer they have been collecting toys and have given them a second life as protagonists of their show. A detail that speaks of the new beginnings and sustainability. What more could we ask for?
KaDeWe
Berlin and Munich
Tiffany’s iconic “Bird on a rock” design comes to life, becoming the main protagonist of Kadewe’s window displays. The design tells of a fantastic journey from New York to Berlin and Munich, uniting the origins of both brands.
Tiffany’s iconic “Bird on a rock” design comes to life, becoming the main protagonist of Kadewe’s window displays. The design tells of a fantastic journey from New York to Berlin and Munich, uniting the origins of both brands.
ENGAGING SHOPPING ENVIRONMENTS
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