The North Face is renowned for its impressive trade show stands and the OutDoor Show in Friedrichshafen was no exception. The challenge put forward by agency, Marketing Pioneers, was demanding but clear: to create the most comprehensive brand experience for The North Face. The aim was to create an experience that would engage visitors interactively, strengthen product knowledge and provide a positive business environment for partners. The Berlin based agency, specialists in creating retail brand stories, choose to install a large-format Flowbox, almost 4 metres wide, to create the perfect backdrop for the striking stand. The visual and dynamic animation featured an outdoor desert campsite which integrated perfectly with the displayed products to set the scene for TNF experience.
The final result speaks for itself!