HUDSON YARDS: MANHATTAN’S NEW MINI CITY

March, 18th 2019

Hudson Yards, the exclusive and somewhat polemic mini city in the heart of New York, opened its doors to thousands of eager eyes on Friday, March 15th. The urban macroproject with its ambitiously designed skyscrapers chalks up an estimated project cost of US $25 billion. The new development features an expandable arts venue, a walkable centrepiece sculpture, public parks, luxury residences, a Spanish themed marketplace as well as a gigantic seven storey shopping centre.


The retail offering includes more than 100 different brands ranging from high-street chains such as Unqilo, H&M, Zara and Athleta to luxury brands including Neiman Marcus, Dior, Fendi, Cartier and Tiffany. Leading retailers have snapped up space in the 1 million square foot mall including brands who have chosen to work with Kendu for their new store designs.


Uniqlo features three large-format Smartframe LED lightboxes in the ceiling with plain white visuals to create in-store mood lighting as well as LED lightboxes behind the cash desk. Throughout the Athelta store, Smartframe SEG displays enhance the overall look & feel thanks to their wooden finish. Rudsak makes a statement with an oversized LED lightbox in-store while Molton Brown’s main store window features a suspended LED lightbox.





Uniqlo features a circular lightbox as well as three large-format Smartframe LED lightboxes in the ceiling with plain white visuals to create in-store mood lighting




Athleta chooses wooden finish for a natural look




Molton Brown's Shop Window combines product display & SEG lightboxes




A large format SEG lightbox helps Rudsak create a unique instore atmosphere




Zara's windows feature 2 large format lightboxes