Following its successful launch at EuroShop, Flowbox has hit the ground running with an enticing window display installation for the Italian clothing brand, OVS. In celebration of Pitti Uomo, Italy’s largest tradeshow dedicated to male fashion, OVS has installed 2 large-format Flowboxes in their Panzani store in Florence just a short walk from Il Duomo. The colourful design and dynamic animation attracts the attention of people passing by, meeting the principal objective of OVS Director of Visual Merchandising, “to leave them speechless”.
Two weeks after its initial installation Flowbox transformed completely in a blink of an eye. The brand new look&feel was in celebration for Pitti Bimbo, the children's fashion tradeshow. The versatility and endless creative options offered by Flowbox are one of its biggest advantages.
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