Using light to create impactful visual displays
The retail staple, Bloomingdale's, had a very specific vision for their cosmetic's department visual displays. Looking to cater to and highlight the world renowned brands featured at their stores, they partnered with Kendu to create stunning graphic solutions that would not only appeal to shoppers but enhance their shopping experience.
The twelve-feet tall light boxes framed each brands' cosmetic section with powerful and captivating displays. Resulting in distinct and unique displays that still cohesively meshed with Bloomingdale's overall department aesthetic.