The famous French brand, Dior, has recently launched its new Rouge Dior lip colour collection with a TVC which features Natalie Portman taking fun and flirty photos in a photo booth. Inspired by the TVC, Dior wanted to celebrate the launch with a dynamic in-store activation to let customers to try their new collection in a new and exciting way in some of its most important stores. Kendu participated in the launch with a custom created Dior photo booth that integrated digital technology in a textile Smartframe structure which included an Ipad connected to a printer to instantly print shots and a digital screen to play branded video content. The printed textile walls featured photos of Portman wearing different lip colours and the #ifeelgood hashtag. The campaign is fresh, current and plays to a millennial crowd.
October, 24th 2016