Complex Campaign Management
With 250 large format stores with lightboxes across Europe and the US, Primark had the complex challenge of managing frequently changing campaign imagery that needed to be printed on textiles and updated across 11,000 lightboxes.
They went out to tender to find a supplier who could give them complete oversight and control of the images right down to store-department level, as well as make savings and efficiencies within the image selection and preparation process.
Want to take the pain and cost out of your campaign management?
We have the project management team and software solutions to make it feel effortless. Get in touch to find out more.