Innovation & elegance in the Catalan Capital
UNIQLO, Fast Retailing Co’s LifeWear brand, has more than 1,800 shops in 18 countries. At the end of 2017, the Japanese fashion brand choose Barcelona as the site to launch its first store in Spain in a beautiful 19th Century palace. The Catalan capital is a fashion lover’s dream come true and was the ideal location to launch UNIQLO into the Spanish market. Making its debut on the Paseo de Gracia, one of the city’s most important shopping streets, UNIQLO faced stiff competition from international fashion brands in such close vicinity. The store needed to clearly demonstrate the brand values and point of difference to ensure that both locals and tourists would step inside. Every detail of the design was aimed at communicating a new way of appareling.
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