{"id":9952,"date":"2020-08-26T12:59:27","date_gmt":"2020-08-26T12:59:27","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=magazine&#038;p=9952"},"modified":"2021-04-29T06:56:30","modified_gmt":"2021-04-29T06:56:30","slug":"retail-books","status":"publish","type":"magazine","link":"https:\/\/www.kendu.com\/?magazine=retail-books","title":{"rendered":"Top 5 retail reads for 2020"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/08\/retail-reads.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">MAY 7TH, 2020<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">TOP 5 RETAIL READS FOR 2020<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n\n<div class=\"wp-block-group post-container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-medium-font-size\">Here at Kendu we\u2019re of the opinion that every cloud has a silver lining. In addition to offering you a series of free industry webinars via Kendu Home School, we\u2019ve also selected our top five books about retail for those of you who prefer the page. Our best book list includes authors that are renowned experts to make you\u2019re up to date and well informed about the fast-moving and dynamic industry that is retail. It\u2019s time to transform the incertitude into the informative!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong>1. <a href=\"https:\/\/www.waterstones.com\/book\/reengineering-retail\/doug-stephens\/joseph-pine\/9781927958810\" target=\"_blank\" rel=\"noreferrer noopener\">Reengineering Retail: The Future of Selling in a Post-Digital World<\/a> &#8211; <em>Doug Stephens<\/em><\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The changes that have occurred in the retails sector in the last decade, including the increase of online shopping and e-commerce, are just the beginning. In fact, the retail industry that we know today, whether it be online or offline, has to evolve and reinvent itself to stay relevant to the consumer. Author Doug Stephens provides a roadmap to the coming revolution in the global retail and consumer goods market. But how will COVID-19 affect this coming revolution? Only time will tell.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong><strong>2. <a href=\"https:\/\/www.amazon.co.uk\/Be-Like-Amazon-Lemonade-Stand-ebook\/dp\/B06XXT8LRP\/ref=sr_1_1?dchild=1&amp;keywords=BE+LIKE+AMAZON&amp;qid=1588841357&amp;sr=8-1\" rel=\"noreferrer noopener\" target=\"_blank\">Be Like Amazon: Even a Lemonade Stand Can Do It<\/a> &#8211; Jeffrey Eisenberg, Bryan Eisenberg &amp; Roy H Williams<\/strong><\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The Eisenberg brothers and Roy H Williams take the reader on a road trip where business stories are told, and wisdom is revealed. In just over 100 pages, the book analyses real companies that made real decisions with real outcomes including General Motors, Walmart, Costco and Kodak. The four pillars of success are clearly defined and outlined meaning you can apply them to any business, even a lemonade stand. \u201cBe Like Amazon\u201d is a 2018 Axiom Business Book award winner in the business fable category.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong><strong>3. <a href=\"https:\/\/www.waterstones.com\/book\/the-new-rules-of-retail\/robin-lewis\/michael-dart\/9780230105720\" rel=\"noreferrer noopener\" target=\"_blank\">The New Rules of Retail: Competing in the World\u2019s Toughest Marketplace<\/a> &#8211; <em>Robin Lewis &amp; Michael Dart<\/em><\/strong><\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Re-issued and updated, this edition of \u201cThe New Rules of Retail\u201d explains how unprecedented consumer power, enabled by technology and globalisation, continues to revolutionise retail. Retail now calls for a business model based on pre-emptive, perpetual distribution, a neurological customer connection, and total control of the value chain. Lewis and Dart provide a unique and essential view of the future of the retail industry by identifying the five current trends driving consumer demand.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong><strong>4. <a href=\"https:\/\/www.amazon.co.uk\/Why-We-Buy-Underhill\/dp\/1416595244\/ref=sr_1_1?dchild=1&amp;keywords=PACO+UNDERHILL&amp;qid=1588841377&amp;sr=8-1\" rel=\"noreferrer noopener\" target=\"_blank\">Why We Buy: The Science of Shopping<\/a> &#8211; Paco Underhill<\/strong><\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The revised edition of this classic guide to retailing and marketing, is an eye-opening report of the ever-evolving consumer culture. Divided into three different sections, the book firstly looks at how people react to store spaces, then secondly explores the unique aspects of each demographic before, thirdly, providing reasons and results for power of good products and visual merchandising. Our favourite part? Underhill\u2019s take on what kinds of signage and packaging turn browsers into buyers!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong><strong>5. <a href=\"https:\/\/www.foyles.co.uk\/witem\/business\/silent-selling-best-practices-and-effec,judy-bell-kate-ternus-9781609011536\" rel=\"noreferrer noopener\" target=\"_blank\">Silent Selling: Best Practices and Effective Strategies in Visual Merchandising<\/a> &#8211; <em>Judy Bell &amp; Kate Ternus<\/em><\/strong><\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The 4<sup>th<\/sup>\u00a0edition of this best-selling textbook is a beginner\u2019s guide to all things visual merchandising. Bell and Ternus go beyond the basics to include recent discoveries and valuable new techniques to create quality VM installations in retail. Using Bell\u2019s Look-Compare-Innovate model, readers are encouraged to think out the box to deliver a lasting impression via store layout and display. It\u2019s a multi-disciplinary blend of practical activities and creative problem solving.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here at Kendu we\u2019re of the opinion that every cloud has a silver lining. In addition to offering you a series of free industry webinars via Kendu Home School, we\u2019ve also selected our top five books about retail for those of you who prefer the page. Our best book list includes authors that are renowned [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7866,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12],"mag-tags":[],"class_list":["post-9952","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-trends"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 retail reads for 2020 | Kendu<\/title>\n<meta name=\"description\" content=\"Our best book list includes authors that are renowned experts to make you\u2019re up to date and well informed about the retail industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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