{"id":19906,"date":"2025-02-19T10:51:31","date_gmt":"2025-02-19T10:51:31","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=magazine&p=19906"},"modified":"2025-02-26T13:18:37","modified_gmt":"2025-02-26T13:18:37","slug":"tech-trends-retail-2025","status":"publish","type":"magazine","link":"https:\/\/www.kendu.com\/?magazine=tech-trends-retail-2025","title":{"rendered":"Tech trends in retail 2025"},"content":{"rendered":"
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\n With David Cuadrado<\/span>\n <\/div>\n \n
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TECH TRENDS IN RETAIL 2025<\/h1>\n <\/div>\n \n
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The future of retail is evolving rapidly, with technology playing a key role in redefining customer experiences. We spoke with David Cuadrado<\/strong>, CEO of Oreka Interactive<\/strong>, the Kendu Group<\/strong>\u2019s specialists in digitalisation solutions and XR technology for the retail sector, about the latest trends shaping the industry and what innovations will define the retail landscape in 2025.<\/p>\n\n\n\n

What are the three key trends that will impact the retail sector in 2025?<\/strong><\/strong><\/h2>\n\n\n\n

Three major trends are set to reshape retail:<\/p>\n\n\n\n

\u00b7 Immersive and interactive experiences: <\/strong>The industry is making a strong push towards interactive LED screens, digital mirrors, and even holograms, enhancing the in-store experience and making customers feel like an integral and active part of the brand. <\/p>\n\n\n\n

\u00b7 Retail media and real-time analytics: <\/strong>It\u2019s about merging the digital and physical worlds. Digital signage systems now collect real-time data to deliver personalised advertising and monetise customer traffic at points of sale. <\/p>\n\n\n\n

\u00b7 Smart stores powered by IoT: <\/strong>Retail spaces are evolving into intelligent ecosystems. With integrated devices and sensors, energy management and remote maintenance are optimised, while the overall shopping experience becomes more personalised. <\/p>\n\n\n\n

AI is becoming increasingly influential in retail…<\/strong><\/h3>\n\n\n\n

How is Oreka leveraging AI in its technological solutions for retailers?<\/strong> <\/h2>\n\n\n\n

AI is currently being used in multiple ways to enhance the retail experience. On one hand, real-time customer behaviour analysis enables digital content adaptation and personalised promotions at key moments. Additionally, virtual assistants\u2014such as AI-powered guides showcased at ISE 2025\u2014help customers navigate stores, provide product information, and make tailored recommendations. <\/p>\n\n\n\n

Internally, AI is streamlining operational processes, from predictive inventory management that automatically adjusts stock levels to advanced data analytics that identify consumer trends and facilitate agile decision-making. AI is becoming increasingly influential in retail. How is Oreka leveraging AI in its technological solutions for retailers?<\/strong> <\/p>\n\n\n\n

Lately, there has been strong focus on reconnecting with audiences<\/strong>..<\/strong>.<\/h3>\n<\/div><\/div>\n\n\n\n
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Can Virtual Reality help retailers establish deeper connections with consumers?<\/strong> <\/h3>\n\n\n\n

The evolution of Virtual Reality (and XR technology as a whole) is unlocking new ways for retailers to engage with customers, as these technologies allow for immersive and highly personalised shopping experiences. In another words, it\u2019s no longer just about seeing a product\u2014 it\u2019s about living an experience. From virtual fitting rooms to branded spaces that blend the digital and physical worlds, VR fosters deeper emotional connections with consumers. <\/p>\n\n\n\n

By combining immersive experiences with real-time data, brands can create more engaging and interactive shopping journeys, ultimately boosting customer loyalty. While the adoption of VR and XR technologies has been slower than anticipated, they will play a crucial role in strengthening the direct relationship between retailers and consumers. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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What innovation do you believe will be the game-changer for retail in 2025?<\/strong> <\/h3>\n\n\n\n

In my opinion, defining innovation of 2025 will be the widespread adoption of AI across all levels of retail. This is more than just a trend\u2014it will revolutionise content creation and product design. Traditional, time-consuming processes, such as product photoshoots, will be replaced by generative AI, which automates and optimises these tasks. <\/p>\n\n\n\n

This shift will lead to significant time and cost savings while enabling greater personalisation and flexibility in content production. Ultimately, AI\u2019s mass adoption will not only enhance efficiency but also facilitate more direct and impactful consumer engagement, unlocking new opportunities for the retail sector. <\/p>\n\n\n\n

What role has sustainability played in the latest retail technology developments?<\/strong><\/strong><\/h3>\n\n\n\n

Sustainability has moved beyond being a trending topic to becoming a strategic pillar of the industry. Experts have highlighted the importance of implementing solutions that reduce energy consumption and optimise resources. Technologies such as low-energy LED screens, e-paper, and intelligent remote management systems have been showcased, demonstrating how innovation can minimise environmental impact while lowering operating costs. This year, sustainability has been a top priority, driving a transformation that seamlessly integrates technological advancement with environmental responsibility. <\/p>\n\n\n\n

To end up, is there anything you\u2019d like to share about Oreka\u2019s as part of The Kendu Group?<\/strong> <\/h3>\n\n\n\n

Our roadmap is centred on enhancing the group’s capabilities through Artificial Intelligence\u2014both mainstream solutions and proprietary developments. The goal is to empower our teams and clients with new workflows that align with today\u2019s technological potential, creating a seamless experience from concept to in-store purchase. Without revealing strategic details, I can say that in the coming months, Oreka\u2014alongside key industry players\u2014will play a crucial role in driving innovation and reshaping how retailers connect with consumers, making the shopping experience smarter and more personalised. <\/p>\n<\/div>\n\n\n\n

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Latest retail news<\/h3>\n <\/div>\n\n
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Meet David Cuadrado<\/h3>\n\n\n\n

Experienced professional with over 20 years of experience in the new technologies sector, currently serving as CEO of Oreka Interactive<\/a>. Specialising in the development of solutions based on Augmented Reality, Virtual Reality, and real-time 3D graphics, his career spans the creation of simulators, video games, product configurators, 3D viewers, and immersive environments. By seamlessly blending creativity and technology, he delivers cutting-edge interactive experiences. <\/p>\n\n\n\n

Website<\/a> | LinkedIn<\/a> <\/p>\n\n\n\n

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The future of retail is evolving rapidly, with technology playing a key role in redefining customer experiences. We spoke with David Cuadrado, CEO of Oreka Interactive, the Kendu Group\u2019s specialists in digitalisation solutions and XR technology for the retail sector, about the latest trends shaping the industry and what innovations will define the retail landscape […]<\/p>\n","protected":false},"author":5,"featured_media":19976,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[20,15],"mag-tags":[],"class_list":["post-19906","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-interviews","category-retail"],"acf":[],"aioseo_notices":[],"yoast_head":"\nOrganic Retail with Jared Fink (I) - Interview | Kendu<\/title>\n<meta name=\"description\" content=\"As retailers search for new methods to win customers\u2019 hearts and minds, a brand\u2019s physical space of commerce will not play the same...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/?magazine=tech-trends-retail-2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic Retail with Jared Fink (I) - 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