{"id":17211,"date":"2023-06-30T09:45:42","date_gmt":"2023-06-30T09:45:42","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=magazine&p=17211"},"modified":"2024-09-04T10:09:19","modified_gmt":"2024-09-04T10:09:19","slug":"sustainability-therefore-whoever-has-waste-will-have-power","status":"publish","type":"magazine","link":"https:\/\/www.kendu.com\/?magazine=sustainability-therefore-whoever-has-waste-will-have-power","title":{"rendered":"Sustainability: “Therefore, whoever has waste will have power”"},"content":{"rendered":"
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\n With Nerea Trevi\u00f1o<\/span>\n <\/div>\n \n
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Sustainability: “Therefore, whoever has waste will have power”<\/h1>\n <\/div>\n \n
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In an environment that is increasingly aware of environmental challenges, sustainability has become a key factor. The retail sector plays a fundamental role in the transition towards a more sustainable future and in recent years has undergone a significant transformation towards more environmentally responsible practices.<\/p>\n\n\n\n

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We spoke with Nerea Trevi\u00f1o, our Director of Operations and Head of Sustainability, about circular economy, eco-design and her vision of the future in this regard.<\/p>\n\n\n\n

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Nerea Trevi\u00f1o, Director of Operations and Head of Sustainability.<\/figcaption><\/figure><\/div>\n\n\n
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When did the We Live Blue<\/a> eco-manifesto begin to be viewed as a Kendu corporate sustainability program?<\/h3>\n\n\n\n
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At Kendu we have been promoting sustainable actions for many years, but five years ago we created the sustainability team and organized ourselves in a more serious way, setting objectives and actions that have allowed us to get to where we are now, with very interesting challenges for the future.<\/p>\n\n\n\n

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What can Kendu offer at the product level to guarantee the most ethical solutions possible for environment?<\/h3>\n\n\n\n
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Kendu has more than 300 references of eco-designed products and we have been ISO 14006 certified since 2013. In addition, we have opted to use 100% recycled textiles and increasingly efficient machinery with less energy consumption.<\/p>\n\n\n\n

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On the other hand, we are developing new products based on circular economy strategies such as ked.eco, based on waste generated by our own products or accessories that extend the useful life of boxes and graphic frames.<\/p>\n\n\n\n

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Likewise, we are developing the Redoit<\/a> project that aims to offer the retail world a solution by collecting, recycling and creating new products with the waste generated in stores with textiles and POS material.<\/p>\n\n\n\n

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Which eco-visual communication solutions did Kendu provide?

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One of the first steps was to certify ourselves in the ISO 14006 eco-design standard and start designing with the entire product life cycle in mind in order to minimize environmental impacts.<\/p>\n\n\n\n

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Sustainable ISO 14006 eco-designed package.<\/figcaption><\/figure>\n\n\n\n
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One of our graphic frames Smartframe\u00ae with ked.eco.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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Regarding clients, what were their first demands at the sustainability level?<\/h3>\n\n\n\n
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The VF group, led by Timberland, was one of the first clients that pushed us to search for new materials. In fact, they were the ones to actively support sustainable initiatives and challenged us to ensure that all the material supplied had a recycled origin (cardboard, recycled packing tape, etc.).<\/p>\n\n\n\n

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To this day, customers continue to reinforce the importance of products having recycled origins, their carbon footprint and the ability to recycle the post-consumer product.<\/p>\n\n\n\n

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What benefits do you think have come from the ISO 14006 eco-design certification?<\/h3>\n\n\n\n
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Certificates always open doors, since they provide a differentiating value that the customer appreciates. With eco design, we have come a long way in identifying and improving the environmental aspects and impacts of our products.<\/p>\n\n\n\n

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The word \u201ccircular economy\u201d is very much in fashion, but at the Kendu level, how do you think it is applied and what role does it play?<\/h3>\n\n\n\n
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I think it\u2019s intrinsic to Kendu\u2019s DNA, we\u2019ve always believed in the importance of the circular economy. I could say that we have taken sustainable criteria into account from the very beginning in a natural way, both in the production and in the creation of our products.<\/p>\n\n\n\n

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