{"id":12058,"date":"2019-11-13T15:11:00","date_gmt":"2019-11-13T15:11:00","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=magazine&#038;p=12058"},"modified":"2021-04-29T06:58:44","modified_gmt":"2021-04-29T06:58:44","slug":"loreal-sustainability","status":"publish","type":"magazine","link":"https:\/\/www.kendu.com\/?magazine=loreal-sustainability","title":{"rendered":"A Sustainable L&#8217;Or\u00e9al"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(https:\/\/www.kendu.com\/wp-content\/uploads\/2019\/11\/loreal.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">NOVEMBER 26TH, 2019<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">SUSTAINABILITY IN THE BEAUTY SECTOR<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n\n<div class=\"wp-block-group post-container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-medium-font-size\">The drive for green and clean beauty products has revolutionised the beauty industry, with both cosmetic and skincare companies now striving to deliver cleaner, safer and better products. In fact, in the US alone &#8220;natural&#8221; personal care and beauty products generated more than $1.5 billion in sales in 2018.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">With expanding distribution channels, increasing customer reach online and shifts in retailers perceptions about sustainable products, leading personal care company L&#8217;Or\u00e9al saw an opportunity to transform itself as a company and the sector as a whole into a more sustainable business model when it launched the &#8220;Sharing Beauty With All&#8221; programme in 2013.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"725\" height=\"376\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/10\/loreal-interview.jpg\" alt=\"Loreal Interview\" class=\"wp-image-12064\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/10\/loreal-interview.jpg 725w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/10\/loreal-interview-300x156.jpg 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">We speak to CSR and Sustainability Director for the L\u2019Or\u00e9al Group in Spain, I\u00f1igo Larraya, about the L&#8217;Or\u00e9al&#8217;s in-depth transformation, the innovative programme and becoming the group&#8217;s first brand worldwide to be 100% carbon neutral.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In our interview, previously featured in The K Magazine n\u00ba7, Larraya discusses the pillars of a good RSC strategy, the role innovation plays in sustainability, whether or not commercial success and a commitment to sustainability can go hand in hand as well as current and future trends for retailers in terms of sustainability.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group post-container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color no-border-radius\" href=\"\/download\/?attach=12052\" target=\"_blank\" rel=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/08\/RETHINKING-RETAIL.pdf \">DOWNLOAD<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The drive for green and clean beauty products has revolutionised the beauty industry, with both cosmetic and skincare companies now striving to deliver cleaner, safer and better products. In fact, in the US alone &#8220;natural&#8221; personal care and beauty products generated more than $1.5 billion in sales in 2018.&nbsp; With expanding distribution channels, increasing customer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12064,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[20],"mag-tags":[],"class_list":["post-12058","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-interviews"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Sustainable L&#039;Or\u00e9al | Kendu<\/title>\n<meta name=\"description\" content=\"We speak to CSR and Sustainability Director for the L\u2019Or\u00e9al Group in Spain, I\u00f1igo Larraya, about the L&#039;Or\u00e9al&#039;s in-depth transformation.\" \/>\n<meta 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