{"id":4141,"date":"2020-08-04T11:45:00","date_gmt":"2020-08-04T11:45:00","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&#038;p=4141"},"modified":"2021-05-26T12:42:52","modified_gmt":"2021-05-26T12:42:52","slug":"columbia","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/?case-studies=columbia","title":{"rendered":"Columbia"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-1.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">CASE STUDY<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">Columbia &#038; Kendu<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n<section class=\"kn-content-section-1\">\n  <div class=\"container\">\n\n          <div class=\"upper\">\n        <span class=\"upper-title\">THE CHALLENGE<\/span>\n      <\/div>\n    \n    <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-content-section-1\">\n      <h2 class=\"section-title-text\">\n       Creative displays for Carnaby flagship\n      <\/h2>\n    <\/div>\n\n    <div class=\"description\" data-aos=\"fade-up\" data-aos-delay=\"200\" data-aos-anchor=\".kn-content-section-1\">\n      <p>\n        <p>The outdoor apparel and footwear brand, Columbia, planned to open a new store on the iconic Carnaby Street in central London, just as it celebrated its 80th anniversary. The brand wanted to install standout visual points in store that told the story of its Pacific Northwest origin and its recent co-operation with The UK National Parks.<\/p>\n\n      <\/p>\n    <\/div>\n\n    \n  <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kendu &amp; Columbia - Carnaby St\" src=\"https:\/\/player.vimeo.com\/video\/393475989?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"930\" height=\"440\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2.jpg\" alt=\"Ligthboxes and SEG frames for Columbia\" class=\"wp-image-4163\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2.jpg 930w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2-300x142.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2-768x363.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">The Solution<\/h3>\n\n\n\n<p>Kendu proposed a range of visual solutions for 3 key points throughout the store all which allowed Columbia to highlight the beautiful landscapes which make up the DNA of the brand. As customers enter the shop, their attention is caught with Kendu\u2019s Flowbox featuring an animated graphic of an urban landscape with the movement transmitting a buzzy, city scene. In the shopping area, a 3-sided lightbox fills an alcove, creating the appearance of an outdoor space inside. Finally, at the till point, a large L-shaped lightbox shows off the final landscape with a cleverly-designed metal perforated sheet that sits over the top of the printed textile to highlight the brand logo. All the textiles can be easily changed with a simple slot-in solution, enabling Columbia to create new, vibrant atmospheres in a matter of seconds.<\/p>\n\n\n\n<p>The final combination of visual solutions from Kendu blended perfectly with the cool design aesthetic of the store, allowing them to take their place on a street with some of the most creative retailers in the world.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"449\" height=\"512\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-3.jpg\" alt=\"Columbia mountain clothing backlit\" class=\"wp-image-4166\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-3.jpg 449w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-3-263x300.jpg 263w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-7.jpg\" alt=\"Carnaby Street shopping window with Flowbox\" class=\"wp-image-4178\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-7.jpg 720w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-7-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-5.jpg\" alt=\"In-store product displays\" class=\"wp-image-4172\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-5.jpg 720w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-5-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-4.jpg\" alt=\"Columbia Flagship in London\" class=\"wp-image-4169\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-4.jpg 720w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-4-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6.jpg\" alt=\"Behind till lightbox \" class=\"wp-image-4175\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6.jpg 720w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n<section class=\"kn-content-section-23\">\n  <div class=\"container\">\n\n    <div class=\"items-1\">\n\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/08\/smartframe-original-mini.jpg\" alt=\"Smartframe Original\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Smartframe Original<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/smartframe-lightboxes-and-fabric-frames\/original\/\">View Product<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-flowbox.jpg\" alt=\"Flowbox\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Flowbox<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/flowbox-dynamic-lightbox\/\">View Product<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-24\">\n\n  <div class=\"section-title\">\n    <h2 class=\"section-title-text\">You may also like<\/h2>\n    <div class=\"divider-2\"><\/div>\n  <\/div>\n\n  <div class=\"items-1\">\n    <div class=\"inner\">\n\n              <a href=\"https:\/\/www.kendu.com\/?case-studies=orlebar-brown\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2024\/10\/High-rez-1-scaled-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Case Studies<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>ORLEBAR BROWN<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n              <a href=\"https:\/\/www.kendu.com\/?case-studies=galeries-lafayette\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/09\/galeries-6-350x200-c-default.jpg\" alt=\"Galeries\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Case Studies<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>Galeries Lafayette<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The Solution Kendu proposed a range of visual solutions for 3 key points throughout the store all which allowed Columbia to highlight the beautiful landscapes which make up the DNA of the brand. As customers enter the shop, their attention is caught with Kendu\u2019s Flowbox featuring an animated graphic of an urban landscape with the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4175,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[97,99,100],"class_list":["post-4141","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-campaigns","cases-flowbox","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Columbia | Kendu<\/title>\n<meta name=\"description\" content=\"Kendu proposed a range of visual solutions for 3 key points throughout the store all which allowed Columbia to highlight the DNA of the brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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