{"id":18587,"date":"2024-09-24T12:05:58","date_gmt":"2024-09-24T12:05:58","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=case-studies&p=18587"},"modified":"2024-10-25T11:16:07","modified_gmt":"2024-10-25T11:16:07","slug":"alain-afflelou","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/?case-studies=alain-afflelou","title":{"rendered":"ALAIN AFFLELOU"},"content":{"rendered":"
\n
<\/div>\n
\n\n
\n ALAIN AFFLELOU & Kendu<\/span>\n <\/div>\n \n
\n

1700+ stores in Europe<\/h1>\n <\/div>\n \n
<\/div>\n\n
\n <\/span>\n <\/div>\n <\/div>\n\n
<\/div>\n\n <\/section>\n\n\n\n
<\/div>\n\n\n\n

In 2008 Alain Afflelou<\/a>, the iconic French optical retailer, needed a strategic partner who could supply their network of 1,750 stores in Europe with seamless in-store visual solutions. Quality products, on-time deliveries, and ongoing campaign management were essential considerations. For over 16 years, Kendu has delivered 360\u00ba services for the Alain Afflelou stores across France, Spain and beyond thanks to their expertise in design, execution and management.<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/span>
<\/div>
\n

Design Solutions<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n

Alain Afflelou was looking for visual solutions that could go hand in hand with the brand’s expansion plan for their stores. <\/p>\n\n\n\n

Working closely together, a unique and professional staging for each store was created for a unique customer experience.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u00b7     Strategic Design for European Rollouts<\/p>\n\n\n\n

\u00b7     Shop window display solutions<\/p>\n\n\n\n

\u00b7     In-Store brand communication<\/p>\n\n\n\n

\u00b7     PrePress services for all campaign images<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/span>
<\/div>
\n

Project Execution<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n

It was essential that each store and its visual solutions reflected the quality of the brand’s products. <\/p>\n\n\n\n

By working with Kendu, quality was guaranteed at all stages of the rollout.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u00b7     Technical design for lightboxes for seamless store integration<\/p>\n\n\n\n

\u00b7     In-house manufacturing for lightboxes<\/p>\n\n\n\n

\u00b7     Standardisation of all solutions<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/span>
<\/div>
\n

Campaign Management<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n

A 360\u00ba campaign management plan was actioned to ensure that deadlines and delivery dates were met at all times. <\/p>\n\n\n\n

Flexibility and quality was ensured by offering the following services:<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u00b7     Multidisciplinary French speaking team<\/p>\n\n\n\n

\u00b7     Delivery services<\/p>\n\n\n\n

\u00b7     Easy replacement campaigns<\/p>\n\n\n\n

\u00b7     International rollout across Europe<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\"Affelou<\/figure>\n\n\n\n
\"Alain<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n
\n\n
\n

You may also like<\/h2>\n
<\/div>\n <\/div>\n\n
\n
\n\n \n
\n
\n \"\"\n <\/div>\n\n
\n\n
\n\n
\n Case Studies<\/span>\n <\/div>\n\n
\n Ternua<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n
\n
\n \"\"\n <\/div>\n\n
\n\n
\n\n
\n Case Studies<\/span>\n <\/div>\n\n
\n EL CORTE INGL\u00c9S<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2008 Alain Afflelou, the iconic French optical retailer, needed a strategic partner who could supply their network of 1,750 stores in Europe with seamless in-store visual solutions. Quality products, on-time deliveries, and ongoing campaign management were essential considerations. For over 16 years, Kendu has delivered 360\u00ba services for the Alain Afflelou stores across France, […]<\/p>\n","protected":false},"author":5,"featured_media":18683,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[96,97,100],"class_list":["post-18587","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-new","cases-campaigns","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nAlain Afflelou - + 1700 stores in Europe | Kendu<\/title>\n<meta name=\"description\" content=\"Alain Afflelou needed a strategic partner who could supply their network of 1,750 stores in Europe with seamless in-store visual solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/?case-studies=alain-afflelou\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alain Afflelou - + 1700 stores in Europe | Kendu\" \/>\n<meta property=\"og:description\" content=\"Alain Afflelou needed a strategic partner who could supply their network of 1,750 stores in Europe with seamless in-store visual solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kendu.com\/?case-studies=alain-afflelou\" \/>\n<meta property=\"og:site_name\" content=\"Kendu\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T11:16:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2024\/09\/Disen\u0303o-sin-ti\u0301tulo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@kenduinstore\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kendu.com\/?case-studies=alain-afflelou\",\"url\":\"https:\/\/www.kendu.com\/?case-studies=alain-afflelou\",\"name\":\"Alain Afflelou - + 1700 stores in Europe | Kendu\",\"isPartOf\":{\"@id\":\"https:\/\/www.kendu.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kendu.com\/?case-studies=alain-afflelou#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kendu.com\/?case-studies=alain-afflelou#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kendu.com\/wp-content\/uploads\/2024\/09\/Disen\u0303o-sin-ti\u0301tulo-1.jpg\",\"datePublished\":\"2024-09-24T12:05:58+00:00\",\"dateModified\":\"2024-10-25T11:16:07+00:00\",\"description\":\"Alain Afflelou needed a strategic partner who could supply their network of 1,750 stores in Europe with seamless in-store visual solutions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.kendu.com\/?case-studies=alain-afflelou#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kendu.com\/?case-studies=alain-afflelou\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kendu.com\/?case-studies=alain-afflelou#primaryimage\",\"url\":\"https:\/\/www.kendu.com\/wp-content\/uploads\/2024\/09\/Disen\u0303o-sin-ti\u0301tulo-1.jpg\",\"contentUrl\":\"https:\/\/www.kendu.com\/wp-content\/uploads\/2024\/09\/Disen\u0303o-sin-ti\u0301tulo-1.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kendu.com\/?case-studies=alain-afflelou#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kendu.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.kendu.com\/?post_type=case-studies\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ALAIN AFFLELOU\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kendu.com\/#website\",\"url\":\"https:\/\/www.kendu.com\/\",\"name\":\"Kendu\",\"description\":\"In-store Visual Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.kendu.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.kendu.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.kendu.com\/#organization\",\"name\":\"Kendu\",\"url\":\"https:\/\/www.kendu.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kendu.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/logo-black.svg\",\"contentUrl\":\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/logo-black.svg\",\"width\":120,\"height\":32,\"caption\":\"Kendu\"},\"image\":{\"@id\":\"https:\/\/www.kendu.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/kenduinstore\",\"https:\/\/www.instagram.com\/kenduinstore\/\",\"https:\/\/www.linkedin.com\/company\/kenduinstore\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alain Afflelou - + 1700 stores in Europe | Kendu","description":"Alain Afflelou needed a strategic partner who could supply their network of 1,750 stores in Europe with seamless in-store visual solutions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kendu.com\/?case-studies=alain-afflelou","og_locale":"en_US","og_type":"article","og_title":"Alain Afflelou - + 1700 stores in Europe | Kendu","og_description":"Alain Afflelou needed a strategic partner who could supply their network of 1,750 stores in Europe with seamless in-store visual solutions.","og_url":"https:\/\/www.kendu.com\/?case-studies=alain-afflelou","og_site_name":"Kendu","article_modified_time":"2024-10-25T11:16:07+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.kendu.com\/wp-content\/uploads\/2024\/09\/Disen\u0303o-sin-ti\u0301tulo-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@kenduinstore","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kendu.com\/?case-studies=alain-afflelou","url":"https:\/\/www.kendu.com\/?case-studies=alain-afflelou","name":"Alain Afflelou - + 1700 stores in Europe | Kendu","isPartOf":{"@id":"https:\/\/www.kendu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kendu.com\/?case-studies=alain-afflelou#primaryimage"},"image":{"@id":"https:\/\/www.kendu.com\/?case-studies=alain-afflelou#primaryimage"},"thumbnailUrl":"https:\/\/www.kendu.com\/wp-content\/uploads\/2024\/09\/Disen\u0303o-sin-ti\u0301tulo-1.jpg","datePublished":"2024-09-24T12:05:58+00:00","dateModified":"2024-10-25T11:16:07+00:00","description":"Alain Afflelou needed a strategic partner who could supply their network of 1,750 stores in Europe with seamless in-store visual solutions.","breadcrumb":{"@id":"https:\/\/www.kendu.com\/?case-studies=alain-afflelou#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kendu.com\/?case-studies=alain-afflelou"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kendu.com\/?case-studies=alain-afflelou#primaryimage","url":"https:\/\/www.kendu.com\/wp-content\/uploads\/2024\/09\/Disen\u0303o-sin-ti\u0301tulo-1.jpg","contentUrl":"https:\/\/www.kendu.com\/wp-content\/uploads\/2024\/09\/Disen\u0303o-sin-ti\u0301tulo-1.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.kendu.com\/?case-studies=alain-afflelou#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kendu.com\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.kendu.com\/?post_type=case-studies"},{"@type":"ListItem","position":3,"name":"ALAIN AFFLELOU"}]},{"@type":"WebSite","@id":"https:\/\/www.kendu.com\/#website","url":"https:\/\/www.kendu.com\/","name":"Kendu","description":"In-store Visual Solutions","publisher":{"@id":"https:\/\/www.kendu.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kendu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.kendu.com\/#organization","name":"Kendu","url":"https:\/\/www.kendu.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kendu.com\/#\/schema\/logo\/image\/","url":"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/logo-black.svg","contentUrl":"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/logo-black.svg","width":120,"height":32,"caption":"Kendu"},"image":{"@id":"https:\/\/www.kendu.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/kenduinstore","https:\/\/www.instagram.com\/kenduinstore\/","https:\/\/www.linkedin.com\/company\/kenduinstore\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/case-studies\/18587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/case-studies\/18587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/media\/18683"}],"wp:attachment":[{"href":"https:\/\/www.kendu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18587"}],"wp:term":[{"taxonomy":"cases","embeddable":true,"href":"https:\/\/www.kendu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcases&post=18587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}