{"id":17155,"date":"2023-06-23T09:49:24","date_gmt":"2023-06-23T09:49:24","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=case-studies&p=17155"},"modified":"2024-09-04T13:24:27","modified_gmt":"2024-09-04T13:24:27","slug":"macys-nyc","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/?case-studies=macys-nyc","title":{"rendered":"MACY’S"},"content":{"rendered":"
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\n KENDU<\/span>\n <\/div>\n \n
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Smartframe\u00ae Lightboxes for an Eye-Catching Window Display<\/h1>\n <\/div>\n \n
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\n THE CHALLENGE<\/span>\n <\/div>\n \n
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\n New We ❤ NYC Logo Campaign\n <\/h2>\n <\/div>\n\n
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Macy’s<\/a> is an American chain of high-end department stores with locations all over the US. Macy\u2019s Herald Square is the largest department store with 1.25 million square feet of retail space across 12 floors located in Manhattan, New York City.<\/p>\n\n\n\n

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New York City launched a new \u201cWe ❤ NYC\u201d logo to celebrate what makes NYC great and to empower New Yorkers to spread love by becoming more civically engaged. The visual inspiration behind the campaign \u201cWe ❤ NYC\u201d is an approved adaptation of the famous 1970\u2019s Milton Glaser-designed \u201cI ❤ NY\u201d which was created to promote tourism in NY while the state was in the midst of an economic crisis.<\/p>\n\n\n\n

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For this project, Macy\u2019s Herald Square wanted to update their iconic window displays to promote the city\u2019s new \u201cI ❤ NYC\u201d Logo. They relied on Kendu\u2019s high quality visual communications to make it happen.<\/p>\n\n\n\n

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The Solution<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Kendu produced and delivered 6 wall mounted lightboxes as well as high quality prints, displaying a collage of iconic NYC landmarks. These lightboxes consisted of a 6.7\u201d deep white aluminum frame with 6500k lighting.<\/p>\n\n\n\n

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For Macy\u2019s to have versatility during the constant campaign changes, we provided them with tooless frames that allow for quick and easy install and disassembly when needed.<\/p>\n\n\n\n

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Kendu\u2019s visual communications solutions were easily combined with other solutions to help achieve Macy\u2019s vision for this vibrant campaign.<\/p>\n\n\n\n

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Photographer: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n\n\n\n
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Photographer: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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Photographer: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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Photographer: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n\n\n\n
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Photographer: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n\n\n\n
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Photographer: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

Macy’s is an American chain of high-end department stores with locations all over the US. Macy\u2019s Herald Square is the largest department store with 1.25 million square feet of retail space across 12 floors located in Manhattan, New York City. New York City launched a new \u201cWe ❤ NYC\u201d logo to celebrate what makes NYC […]<\/p>\n","protected":false},"author":5,"featured_media":17158,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[97,100],"class_list":["post-17155","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-campaigns","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nMacy's - Smartframe\u00ae Lightboxes for an Eye-Catching Window Display | Kendu<\/title>\n<meta name=\"description\" content=\"Macy's collaborated with Kendu to update Herald Square's iconic window displays to promote the city's new "We \u2764 NYC" logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/?case-studies=macys-nyc\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macy's - Smartframe\u00ae Lightboxes for an Eye-Catching Window Display | Kendu\" \/>\n<meta property=\"og:description\" content=\"Macy's collaborated with Kendu to update Herald Square's iconic window displays to promote the city's new "We \u2764 NYC" logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kendu.com\/?case-studies=macys-nyc\" \/>\n<meta property=\"og:site_name\" content=\"Kendu\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-04T13:24:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2023\/05\/We-Love-NYC-09.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@kenduinstore\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kendu.com\/?case-studies=macys-nyc\",\"url\":\"https:\/\/www.kendu.com\/?case-studies=macys-nyc\",\"name\":\"Macy's - 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