{"id":16736,"date":"2022-11-30T09:03:47","date_gmt":"2022-11-30T09:03:47","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=case-studies&p=16736"},"modified":"2022-11-30T10:28:44","modified_gmt":"2022-11-30T10:28:44","slug":"ccc","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/?case-studies=ccc","title":{"rendered":"CCC"},"content":{"rendered":"
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\n CCC & Kendu<\/span>\n <\/div>\n \n
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360\u00ba visual communication project<\/h1>\n <\/div>\n \n
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\n THE CHALLENGE<\/span>\n <\/div>\n \n
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\n Design, ambience & brand identity communication project \n <\/h2>\n <\/div>\n\n
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CCC is a benchmark professional training center founded in 1939. With over 80 years as pioneers in education, focused on e-learning, CCC sets out to make a qualitative leap into formal education with their first ever face-to-face education center, located in Madrid.<\/p>\n\n\n\n

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This included two buildings: a four-storey education center and an additional training center with commercial offices as well as a call center. All of which had to maintain the same brand identity.<\/p>\n\n\n\n

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CCC were looking to increase their brand awareness and reposition it as a pioneer brand, one that puts their students\u2019 interest first. Besides incorporating clear signage, every office within the building had to maintain the same brand identity and create an emotional connection with employees and students.<\/p>\n\n\n\n

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For all this, they opted to collaborate with Kendu and relied on its three pillars: design, execution and management.<\/p>\n\n\n\n

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The Solution<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Kendu and CCC worked together, analyzing the different spaces, looking for the best visual communication solution for each. <\/p>\n\n\n\n

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Based on the brand\u2019s identity, the use of each space and the client\u2019s objectives, Kendu designed, manufactured and installed different visual communication solutions to maximize the brand\u2019s values and key strategic areas.<\/p>\n\n\n\n

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With the aim to attract future students and capture their attention, a large bespoke double-sided Smartframe\u00ae lightbox was installed to highlight the center\u2019s entrance, accompanied by a corporate luminous sign.<\/p>\n\n\n\n

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\"Kendu<\/figure>\n\n\n\n
\"CCC<\/figure>\n<\/figure>\n\n\n\n
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The combination of materials, studied from a strategic point of view, achieved a clear zonification and customer flow.<\/p>\n\n\n\n

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To emphasize CCC brand values, small sized Smartframe\u00ae lightboxes<\/a> were produced and placed around the main entrance. These frames showcased the testimonies of previous students, underlining their opinion about what it means for them to be part of CCC.<\/p>\n\n\n\n

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\"suspended<\/figure><\/div>\n\n\n
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To sum up, Kendu and CCC set a milestone in CCC\u2019s history with their first ever face to face center. An example for future centers to come.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"visual<\/figure>\n\n\n\n
\"visual<\/figure>\n<\/figure>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

CCC is a benchmark professional training center founded in 1939. With over 80 years as pioneers in education, focused on e-learning, CCC sets out to make a qualitative leap into formal education with their first ever face-to-face education center, located in Madrid. This included two buildings: a four-storey education center and an additional training center […]<\/p>\n","protected":false},"author":5,"featured_media":16738,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[97,100],"class_list":["post-16736","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-campaigns","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nCCC - 360\u00ba visual communication project | Kendu<\/title>\n<meta name=\"description\" content=\"CCC collaborated with Kendu for their physical centers opening. 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