{"id":16229,"date":"2022-03-18T11:51:09","date_gmt":"2022-03-18T11:51:09","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=case-studies&p=16229"},"modified":"2024-01-02T10:58:11","modified_gmt":"2024-01-02T10:58:11","slug":"project-lobster","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/?case-studies=project-lobster","title":{"rendered":"Project Lobster"},"content":{"rendered":"
\n
<\/div>\n
\n\n
\n Project Lobster & Kendu<\/span>\n <\/div>\n \n
\n

New Concept Store<\/h1>\n <\/div>\n \n
<\/div>\n\n
\n <\/span>\n <\/div>\n <\/div>\n\n
<\/div>\n\n <\/section>\n\n\n\n
<\/div>\n\n\n\n

Contemporary & Sustainable<\/h2>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n

Project Lobster was born in Barcelona in 2018 with the aim of reinventing the concept of optics. With trust and transparency as the basis of their business model, they offer a contemporary, sustainable, and timeless product, as well as a safe experience with a committed team.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
<\/span>
\n

<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

El Departamento<\/a><\/p>\n\n\n\n

<\/div>\n\n\n\n

It has been El Departamento, a renowned architecture, design, and branding studio, who has overseen the design, materiality and construction management of the optics located in an old art gallery in Barcelona’s Eixample.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"Lightboxes<\/figure>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Our work<\/p>\n\n\n\n

<\/div>\n\n\n\n

El Departamento proposed an exhibition store concept alike an artistic performance. As we can see in the impressive photos obtained by the photographer Jos\u00e9 Hevia, the project materialized in an impressive space, studied to the millimeter. <\/p>\n\n\n\n

<\/div>\n\n\n\n

Additionally, Project Lobster needed signage solutions for each section that aligned with the aesthetics of the store. To meet expectations, Kendu developed various light boxes with black lacquered curved edges, white fabric and a tubular system anchored to the furniture. These structures adapted perfectly to the characteristic curved lines of the premises. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\"Project<\/figure>\n<\/div>\n\n\n\n
\n
\"Lightboxes<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Photographer Jos\u00e9 Hevia has captured the beauty of the independent, contemporary and sustainable alternative that is Project Lobster<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Contemporary & Sustainable Project Lobster was born in Barcelona in 2018 with the aim of reinventing the concept of optics. With trust and transparency as the basis of their business model, they offer a contemporary, sustainable, and timeless product, as well as a safe experience with a committed team. El Departamento It has been El […]<\/p>\n","protected":false},"author":5,"featured_media":16163,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[98,100],"class_list":["post-16229","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-design","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nProject Lobster | Kendu<\/title>\n<meta name=\"description\" content=\"Project Lobster was born in Barcelona in 2018 with the aim of reimagining the concept of optical stores and a visit to the optometrist...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/?case-studies=project-lobster\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Project Lobster | Kendu\" \/>\n<meta property=\"og:description\" content=\"Project Lobster was born in Barcelona in 2018 with the aim of reimagining the concept of optical stores and a visit to the optometrist...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kendu.com\/?case-studies=project-lobster\" \/>\n<meta property=\"og:site_name\" content=\"Kendu\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-02T10:58:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2022\/02\/8e523bc4-10bb-b69a-8c4a-c39ef5525eb9-701x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"701\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@kenduinstore\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kendu.com\/?case-studies=project-lobster\",\"url\":\"https:\/\/www.kendu.com\/?case-studies=project-lobster\",\"name\":\"Project Lobster | Kendu\",\"isPartOf\":{\"@id\":\"https:\/\/www.kendu.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kendu.com\/?case-studies=project-lobster#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kendu.com\/?case-studies=project-lobster#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kendu.com\/wp-content\/uploads\/2022\/02\/8e523bc4-10bb-b69a-8c4a-c39ef5525eb9.png\",\"datePublished\":\"2022-03-18T11:51:09+00:00\",\"dateModified\":\"2024-01-02T10:58:11+00:00\",\"description\":\"Project Lobster was born in Barcelona in 2018 with the aim of reimagining the concept of optical stores and a visit to the optometrist...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.kendu.com\/?case-studies=project-lobster#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kendu.com\/?case-studies=project-lobster\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kendu.com\/?case-studies=project-lobster#primaryimage\",\"url\":\"https:\/\/www.kendu.com\/wp-content\/uploads\/2022\/02\/8e523bc4-10bb-b69a-8c4a-c39ef5525eb9.png\",\"contentUrl\":\"https:\/\/www.kendu.com\/wp-content\/uploads\/2022\/02\/8e523bc4-10bb-b69a-8c4a-c39ef5525eb9.png\",\"width\":1258,\"height\":1838},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kendu.com\/?case-studies=project-lobster#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.kendu.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.kendu.com\/?post_type=case-studies\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Project Lobster\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kendu.com\/#website\",\"url\":\"https:\/\/www.kendu.com\/\",\"name\":\"Kendu\",\"description\":\"In-store Visual Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.kendu.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.kendu.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.kendu.com\/#organization\",\"name\":\"Kendu\",\"url\":\"https:\/\/www.kendu.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kendu.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/logo-black.svg\",\"contentUrl\":\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/logo-black.svg\",\"width\":120,\"height\":32,\"caption\":\"Kendu\"},\"image\":{\"@id\":\"https:\/\/www.kendu.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/kenduinstore\",\"https:\/\/www.instagram.com\/kenduinstore\/\",\"https:\/\/www.linkedin.com\/company\/kenduinstore\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Project Lobster | Kendu","description":"Project Lobster was born in Barcelona in 2018 with the aim of reimagining the concept of optical stores and a visit to the optometrist...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kendu.com\/?case-studies=project-lobster","og_locale":"en_US","og_type":"article","og_title":"Project Lobster | Kendu","og_description":"Project Lobster was born in Barcelona in 2018 with the aim of reimagining the concept of optical stores and a visit to the optometrist...","og_url":"https:\/\/www.kendu.com\/?case-studies=project-lobster","og_site_name":"Kendu","article_modified_time":"2024-01-02T10:58:11+00:00","og_image":[{"width":701,"height":1024,"url":"http:\/\/www.kendu.com\/wp-content\/uploads\/2022\/02\/8e523bc4-10bb-b69a-8c4a-c39ef5525eb9-701x1024.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@kenduinstore","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kendu.com\/?case-studies=project-lobster","url":"https:\/\/www.kendu.com\/?case-studies=project-lobster","name":"Project Lobster | Kendu","isPartOf":{"@id":"https:\/\/www.kendu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kendu.com\/?case-studies=project-lobster#primaryimage"},"image":{"@id":"https:\/\/www.kendu.com\/?case-studies=project-lobster#primaryimage"},"thumbnailUrl":"https:\/\/www.kendu.com\/wp-content\/uploads\/2022\/02\/8e523bc4-10bb-b69a-8c4a-c39ef5525eb9.png","datePublished":"2022-03-18T11:51:09+00:00","dateModified":"2024-01-02T10:58:11+00:00","description":"Project Lobster was born in Barcelona in 2018 with the aim of reimagining the concept of optical stores and a visit to the optometrist...","breadcrumb":{"@id":"https:\/\/www.kendu.com\/?case-studies=project-lobster#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kendu.com\/?case-studies=project-lobster"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kendu.com\/?case-studies=project-lobster#primaryimage","url":"https:\/\/www.kendu.com\/wp-content\/uploads\/2022\/02\/8e523bc4-10bb-b69a-8c4a-c39ef5525eb9.png","contentUrl":"https:\/\/www.kendu.com\/wp-content\/uploads\/2022\/02\/8e523bc4-10bb-b69a-8c4a-c39ef5525eb9.png","width":1258,"height":1838},{"@type":"BreadcrumbList","@id":"https:\/\/www.kendu.com\/?case-studies=project-lobster#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.kendu.com\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.kendu.com\/?post_type=case-studies"},{"@type":"ListItem","position":3,"name":"Project Lobster"}]},{"@type":"WebSite","@id":"https:\/\/www.kendu.com\/#website","url":"https:\/\/www.kendu.com\/","name":"Kendu","description":"In-store Visual Solutions","publisher":{"@id":"https:\/\/www.kendu.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kendu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.kendu.com\/#organization","name":"Kendu","url":"https:\/\/www.kendu.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kendu.com\/#\/schema\/logo\/image\/","url":"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/logo-black.svg","contentUrl":"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/logo-black.svg","width":120,"height":32,"caption":"Kendu"},"image":{"@id":"https:\/\/www.kendu.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/kenduinstore","https:\/\/www.instagram.com\/kenduinstore\/","https:\/\/www.linkedin.com\/company\/kenduinstore\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/case-studies\/16229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/case-studies\/16229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kendu.com\/index.php?rest_route=\/wp\/v2\/media\/16163"}],"wp:attachment":[{"href":"https:\/\/www.kendu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16229"}],"wp:term":[{"taxonomy":"cases","embeddable":true,"href":"https:\/\/www.kendu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcases&post=16229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}