{"id":16077,"date":"2022-02-09T14:28:10","date_gmt":"2022-02-09T14:28:10","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=case-studies&#038;p=16077"},"modified":"2024-01-02T10:58:32","modified_gmt":"2024-01-02T10:58:32","slug":"6ixty-8ight","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/?case-studies=6ixty-8ight","title":{"rendered":"6ixty 8ight"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(https:\/\/www.kendu.com\/wp-content\/uploads\/2022\/01\/6ixty-8ight-case-study-I_01-1.png)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">6ixty 8ight &#038; Kendu<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">Collaborative Flowbox activation<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n<section class=\"kn-content-section-1\">\n  <div class=\"container\">\n\n          <div class=\"upper\">\n        <span class=\"upper-title\">THE CHALLENGE<\/span>\n      <\/div>\n    \n    <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-content-section-1\">\n      <h2 class=\"section-title-text\">\n       BRAND BOOST &#038; CUSTOMER ENGAGEMENT\n      <\/h2>\n    <\/div>\n\n    <div class=\"description\" data-aos=\"fade-up\" data-aos-delay=\"200\" data-aos-anchor=\".kn-content-section-1\">\n      <p>\n        <div>\n<p><span class=\"TextRun SCXW73896438 BCX4\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW73896438 BCX4\">6ixty 8ight, <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">one<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">of<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">the<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">fastest<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">growing<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">Asian<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">fashion<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">brands<\/span><span class=\"NormalTextRun SCXW73896438 BCX4\">, <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">was<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">looking<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">for<\/span><span class=\"NormalTextRun SCXW73896438 BCX4\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">partner<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2 SpellingErrorHighlight SCXW73896438 BCX4\">develop<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">the<\/span><span class=\"NormalTextRun SCXW73896438 BCX4\"> visual <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">communication<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">for<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">its<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">flagship<\/span><span class=\"NormalTextRun SCXW73896438 BCX4\"> store <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">window<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">display<\/span><span class=\"NormalTextRun SCXW73896438 BCX4\"> in <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW73896438 BCX4\">Singapore<\/span><span class=\"NormalTextRun SCXW73896438 BCX4\">.\u00a0<\/span><\/span><span class=\"EOP SCXW73896438 BCX4\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:708}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"TextRun SCXW11670461 BCX4\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">T<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">he<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">challenge<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">was<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">issued<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">Kend<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">u<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">develop<\/span><span class=\"NormalTextRun SCXW11670461 BCX4\"> a VM <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">solution<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">that<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">would<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">deliver<\/span> <span class=\"NormalTextRun SCXW11670461 BCX4\">tangible <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">result<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">s<\/span><span class=\"NormalTextRun SCXW11670461 BCX4\"> in <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">just<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">three<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">weeks<\/span><span class=\"NormalTextRun SCXW11670461 BCX4\">. <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">To<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">achieve<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">optimal<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">results<\/span><span class=\"NormalTextRun SCXW11670461 BCX4\">, <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">close<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">collaboration<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">between<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">the<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">brand<\/span> <span class=\"NormalTextRun SCXW11670461 BCX4\">and <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">Kendu<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">was<\/span><span class=\"NormalTextRun SCXW11670461 BCX4\"> vital<\/span><span class=\"NormalTextRun SCXW11670461 BCX4\">. <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">The<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">key<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">objective<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">for<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">the<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">brand<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">was<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">increase<\/span><span class=\"NormalTextRun SCXW11670461 BCX4\"> in sales <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">within<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">the<\/span><span class=\"NormalTextRun SCXW11670461 BCX4\"> store <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">which<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">had<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">been<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">drivien<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">by<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">the<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW11670461 BCX4\">campaign<\/span><span class=\"NormalTextRun SCXW11670461 BCX4\">.<\/span><\/span><span class=\"EOP SCXW11670461 BCX4\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:708}\">\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p class=\"paragraph\"><span class=\"eop\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<\/div>\n\n      <\/p>\n    <\/div>\n\n    \n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover aligncenter is-light has-parallax\" style=\"background-image:url(http:\/\/www.kendu.com\/wp-content\/uploads\/2022\/01\/ED_0092-e1642074555739.jpg)\"><span aria-hidden=\"true\" class=\"wp-block-cover__gradient-background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center section-title-text has-white-color has-text-color has-large-font-size\"><strong>The Solution<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kendu &amp; 6ixty 8ight | APAC\" src=\"https:\/\/player.vimeo.com\/video\/661131079?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p style=\"text-align: center; max-width: 900px; margin: 0 auto; padding-right: 15px; padding-left: 15px;\">The solution presented by Kendu was to install Flowbox, the dynamic lightbox, in the store window. 6ixty 8ight provided the campaign image and from there on Kendu worked with the brand to deliver graphic design services, digital design animation and campaign management of the project. The process was characterised by a high level of collaboration and involvement between the two companies to create a bespoke solution that would impact on store sales. <\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center; max-width: 900px; margin: 0 auto; padding-right: 15px; padding-left: 15px;\">The dynamic store window featuring Flowbox had a huge impact on store sales with a 4% increase in the homewear category. It even made Orchardgateway the number one store, surpassing in a few months Bugis, which used to be 6ixty 8ight\u2019s top sales store. The result showed the effectiveness of the dynamic lightbox and its potential to generate a tangible result for the brand, increasing share of sales since its installation. The project was also successful in enbling the brand to test out the product as well as presenting to its existing customer base. <\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">The photo featuring &#8220;The Solution&#8221; has been obtained from <a href=\"https:\/\/www.rli.uk.com\/6ixty8ight-opens-first-japan-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retail &amp; Leisure International<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The solution presented by Kendu was to install Flowbox, the dynamic lightbox, in the store window. 6ixty 8ight provided the campaign image and from there on Kendu worked with the brand to deliver graphic design services, digital design animation and campaign management of the project. The process was characterised by a high level of collaboration [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15689,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[98,99],"class_list":["post-16077","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-design","cases-flowbox"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6IXTY 8IGHT - Flowbox | Kendu<\/title>\n<meta name=\"description\" content=\"6ixty 8ight, one of the fastest growing Asian fashion brands, was looking for a partner to develop the visual communication...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/?case-studies=6ixty-8ight\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6IXTY 8IGHT - 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