{"id":14056,"date":"2021-06-03T10:41:55","date_gmt":"2021-06-03T10:41:55","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&#038;p=14056"},"modified":"2022-03-22T10:46:40","modified_gmt":"2022-03-22T10:46:40","slug":"desigual-lacroix","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/?case-studies=desigual-lacroix","title":{"rendered":"Desigual x Lacroix"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-1.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">DESIGUAL &#038; KENDU<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">Desigual X Monsieur Christian Lacroix Forever<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n<section class=\"kn-content-section-1\">\n  <div class=\"container\">\n\n          <div class=\"upper\">\n        <span class=\"upper-title\">THE CHALLENGE<\/span>\n      <\/div>\n    \n    <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-content-section-1\">\n      <h2 class=\"section-title-text\">\n       European store windows featuring Flowbox\n      <\/h2>\n    <\/div>\n\n    <div class=\"description\" data-aos=\"fade-up\" data-aos-delay=\"200\" data-aos-anchor=\".kn-content-section-1\">\n      <p>\n        <p>Founded in 1984 in Barcelona, Desigual is a fashion brand unlike any other. Inspired by a free, authentic, optimistic, unapologetic and Mediterranean universe, Desigual is now present in 107 countries. With a belief that \u201cdressing is a declaration of intent\u201d, the store windows of Desigual stores are one of a kind, a showcase of their vibrant collections.<\/p>\n\n      <\/p>\n    <\/div>\n\n    \n  <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kendu &amp; Desigual - Lacroix Forever\" src=\"https:\/\/player.vimeo.com\/video\/560347225?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center; max-width: 900px; margin: 0 auto; padding-right: 15px; padding-left: 15px;\">In Spring\/Summer 2021, the brand celebrated their 10-year collaboration with renowned French designer, Christian Lacroix. The Desigual x Monsieur Christian Lacroix Forever collection provides an escape and a celebration through lavender and prints. Desigual collaborated with Kendu to ensure that the 25 European store windows featuring the special collection evoked it spontaneity, prints, feminine colours, decorative nature, art and the passion to design.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover aligncenter has-background-dim has-parallax\" style=\"background-image:url(http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-2.jpg)\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center section-title-text has-large-font-size\"><strong>The Solution<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center; max-width: 900px; margin: 0 auto; padding-right: 15px; padding-left: 15px;\">The Store Window team from Desigual contacted Kendu after visiting the <a href=\"\/projects-and-case-studies\/euroshop-2020\/\" target=\"_blank\">2020 EuroShop<\/a> stand, impressed by the offering of a one-stop shop for retail brands. After several successful collaborations prior, Desigual entrusted Kendu to design, manufacture and project management 20 premium store windows and 5 secondary store windows for the special anniversary collection. Armed with Desigual\u2019s creative brief, Kendu set out to bring to life the concept thanks to our range of 360\u00ba retail solutions.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-5.jpg\" alt=\"\" class=\"wp-image-14082\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-5.jpg 1024w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-5-300x169.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-5-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center; max-width: 900px; margin: 0 auto; padding-right: 15px; padding-left: 15px;\">Each premium store window features the award-winning, Flowbox. <a href=\"\/flowbox-dynamic-lightbox\/\" target=\"_blank\">The dynamic lightbox<\/a> brings to life purple in all its varieties, from lilac lavender to blue violet, that prevail in the collection, acting as the perfect backdrop. Kendu manufactured all of the complementary elements for window presentation including various printed vinyls for the windows, patterned linos for the flooring, bespoke die-cut elements in addition to sourcing all of the props.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-9.jpg\" alt=\"\" class=\"wp-image-14248\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-9.jpg 1024w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-9-300x169.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-9-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center; max-width: 900px; margin: 0 auto; padding-right: 15px; padding-left: 15px;\">For the secondary windows, Kendu imagined the entire concept to match the aesthetic of the premium windows. The main feature is a set of bespoke \u201cD-shaped\u201d <a href=\"\/smartframe-lightboxes-and-fabric-frames\/\" target=\"_blank\">SEG frames<\/a>, inspired by the name of the brand, that feature transparent, eco-friendly textiles from our range of Special Textiles. The customised frames act as a focus to draw the eye to the featured product which is fixed onto a lightbox. For further flexibility, all of the elements can be moved around for future campaigns thanks to the magnetised structure.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-10.jpg\" alt=\"\" class=\"wp-image-14270\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-10.jpg 1024w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-10-300x169.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-10-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center; max-width: 900px; margin: 0 auto; padding-right: 15px; padding-left: 15px;\">In one of the most complex project to date, the Desigual and Kendu teams collaborated cohesively to create 25 store windows that capture and celebrate the spontaneity, passion and life of the Desigual x Monsieur Christian Lacroix Forever collection to the full.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-7.jpg\" alt=\"\" data-id=\"14090\" data-link=\"http:\/\/www.kendu.com\/projects-and-case-studies\/desigual-lacroix\/desigual-lacroix-7\/\" class=\"wp-image-14090\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-7.jpg 1024w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-7-300x169.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-7-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-6.jpg\" alt=\"\" data-id=\"14086\" data-link=\"http:\/\/www.kendu.com\/projects-and-case-studies\/desigual-lacroix\/desigual-lacroix-6\/\" class=\"wp-image-14086\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-6.jpg 1024w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-6-300x169.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/06\/desigual-lacroix-6-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:85px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:85px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-24\">\n\n  <div class=\"section-title\">\n    <h2 class=\"section-title-text\">You may also like<\/h2>\n    <div class=\"divider-2\"><\/div>\n  <\/div>\n\n  <div class=\"items-1\">\n    <div class=\"inner\">\n\n              <a href=\"https:\/\/www.kendu.com\/?case-studies=columbia\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Case Studies<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>Columbia<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n              <a href=\"https:\/\/www.kendu.com\/?case-studies=cvi-che-105\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2024\/11\/High-rez-26-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Case Studies<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>CVI.CHE 105<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>In Spring\/Summer 2021, the brand celebrated their 10-year collaboration with renowned French designer, Christian Lacroix. The Desigual x Monsieur Christian Lacroix Forever collection provides an escape and a celebration through lavender and prints. Desigual collaborated with Kendu to ensure that the 25 European store windows featuring the special collection evoked it spontaneity, prints, feminine colours, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14102,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[98,99],"class_list":["post-14056","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-design","cases-flowbox"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Desigual x Lacroix - Store Windows &amp; Flowbox | Kendu<\/title>\n<meta name=\"description\" content=\"The Desigual and Kendu teams collaborated cohesively to create 25 store window that capture and celebrate the spontaneity, passion and life...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/?case-studies=desigual-lacroix\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desigual x Lacroix - 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