{"id":13780,"date":"2021-02-17T14:47:49","date_gmt":"2021-02-17T14:47:49","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&#038;p=13780"},"modified":"2022-03-22T10:45:59","modified_gmt":"2022-03-22T10:45:59","slug":"off-white","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/?case-studies=off-white","title":{"rendered":"Off-White"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">OFF-WHITE &#038; KENDU<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">In-store visual solutions in South East Asia<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n<section class=\"kn-content-section-1\">\n  <div class=\"container\">\n\n          <div class=\"upper\">\n        <span class=\"upper-title\">THE CHALLENGE<\/span>\n      <\/div>\n    \n    <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-content-section-1\">\n      <h2 class=\"section-title-text\">\n       Customised lightboxes for luxury streetwear\n      <\/h2>\n    <\/div>\n\n    <div class=\"description\" data-aos=\"fade-up\" data-aos-delay=\"200\" data-aos-anchor=\".kn-content-section-1\">\n      <p>\n        <p>Off-White&#x2122;, founded by DJ and fashion designer Virgil Abloh, is a popular streetwear brand with a cult following in Asia. With its taste-level particular to now, the brand identity is fundamental to the in-store customer experience. When planning three new stores in iconic locations across Singapore and Malaysia, the Off-White&#x2122; Store Operations team contacted Kendu to deliver customised <a href=\"\/smartframe-lightboxes-and-fabric-frames\/\">SEG lightboxes<\/a>.<\/p>\n\n      <\/p>\n    <\/div>\n\n    \n  <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kendu &amp; Off-White - APAC stores\" src=\"https:\/\/player.vimeo.com\/video\/538794760?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover aligncenter has-background-dim has-parallax\" style=\"background-image:url(http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-2.jpg)\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center section-title-text has-large-font-size\"><strong>The Solution<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center; max-width: 900px; margin: 0 auto; padding-right: 15px; padding-left: 15px;\">Staying true to the brand essence, Kendu designed, manufactured and installed various lightboxes for the luxury brand, all of which were customised for each individual store. In Singapore, the Paragon store opted for a bespoke lightbox that was integrated into the store fixtures providing soft ambience amongst the lavish handbags.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-5.jpg\" alt=\"\" class=\"wp-image-13808\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-5.jpg 1024w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-5-300x169.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-5-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center; max-width: 900px; margin: 0 auto; padding-right: 15px; padding-left: 15px;\">The Marina Bay Sands store, also in Singapore, elected for a large-format lightbox that was fitted to the exact size of the store window to meet the requirements of the shopping centre. The custom lightbox also included a dimmer that allows the brand to control the light intensity at all times via an App. For the Kuala Lumpur store, located in KLCC, a bespoke lightbox was integrated into the exterior display of the store to enhance brand awareness.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-3.jpg\" alt=\"\" class=\"wp-image-13800\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-3.jpg 1024w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-3-300x169.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-3-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center; max-width: 900px; margin: 0 auto; padding-right: 15px; padding-left: 15px;\">All of the lightboxes were integrated flawlessly into the store design and brand aesthetic thanks to their customised sizes and superior quality of the <a href=\"\/large-format-seg-fabric-printing\/\" target=\"_blank\"> printed tension fabrics<\/a>. They perfectly complement the brand values of fabric, fit and fabrication.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-1024x576.jpg\" alt=\"\" data-id=\"13790\" data-link=\"http:\/\/www.kendu.com\/projects-and-case-studies\/off-white\/off-white\/\" class=\"wp-image-13790\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-1024x576.jpg 1024w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-300x169.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-768x432.jpg 768w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-1536x864.jpg 1536w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-4.jpg\" alt=\"\" data-id=\"13804\" data-full-url=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-4.jpg\" data-link=\"http:\/\/www.kendu.com\/projects-and-case-studies\/off-white\/off-white-4\/\" class=\"wp-image-13804\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-4.jpg 1024w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-4-300x169.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-4-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:85px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:85px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-24\">\n\n  <div class=\"section-title\">\n    <h2 class=\"section-title-text\">You may also like<\/h2>\n    <div class=\"divider-2\"><\/div>\n  <\/div>\n\n  <div class=\"items-1\">\n    <div class=\"inner\">\n\n              <a href=\"https:\/\/www.kendu.com\/?case-studies=ccc\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2022\/11\/head_ccc-albasanz9-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Case Studies<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>CCC<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n              <a href=\"https:\/\/www.kendu.com\/?case-studies=etisalat\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/02\/gitex-top-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Case Studies<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>Etisalat<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Staying true to the brand essence, Kendu designed, manufactured and installed various lightboxes for the luxury brand, all of which were customised for each individual store. In Singapore, the Paragon store opted for a bespoke lightbox that was integrated into the store fixtures providing soft ambience amongst the lavish handbags. The Marina Bay Sands store, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14108,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[100],"class_list":["post-13780","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Off-White - Customised Lightboxes in Asia | Kendu<\/title>\n<meta name=\"description\" content=\"Kendu designed, manufactured and installed various lightboxes for the luxury brand, all of which were customised for each individual store.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/?case-studies=off-white\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Off-White - Customised Lightboxes in Asia | Kendu\" \/>\n<meta property=\"og:description\" content=\"Kendu designed, manufactured and installed various lightboxes for the luxury brand, all of which were customised for each individual store.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kendu.com\/?case-studies=off-white\" \/>\n<meta property=\"og:site_name\" content=\"Kendu\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-22T10:45:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2021\/05\/off-white-top.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@kenduinstore\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kendu.com\/?case-studies=off-white\",\"url\":\"https:\/\/www.kendu.com\/?case-studies=off-white\",\"name\":\"Off-White - 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