{"id":4839,"date":"2020-07-15T09:57:53","date_gmt":"2020-07-15T09:57:53","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&p=4839"},"modified":"2020-08-19T07:45:44","modified_gmt":"2020-08-19T07:45:44","slug":"macys","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/macys\/","title":{"rendered":"Macy’s"},"content":{"rendered":"
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\n PROJET<\/span>\n <\/div>\n \n
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Kendu & Macy’s<\/h1>\n <\/div>\n \n
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\n LE D\u00c9FI<\/span>\n <\/div>\n \n
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\n Des solutions personnalis\u00e9es pour l\u2019une des plus grandes cha\u00eenes de magasins du monde\n <\/h2>\n <\/div>\n\n
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Macy\u2019s, une des plus importantes cha\u00eenes de grands magasins du monde, voulait maximiser l\u2019utilisation des \u00e9l\u00e9ments structurales dans ses magasins pour optimiser les superficies d\u2019exposition du produit et de la communication visuelle sans perdre la base de son concept : les espaces ouverts. En plus, un d\u00e9fi commun \u00e0 ce genre des magasins devait s\u2019analyser en profondeur : comment r\u00e9ussir \u00e0 unifier le look & feel des espaces multimarques de beaut\u00e9 \u00e0 la fois que les faire plus simples \u00e0 g\u00e9rer ?<\/p>\n<\/div>\n\n <\/p>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n

\nhttps:\/\/vimeo.com\/167423843\n<\/div><\/figure>\n\n\n\n
\"Caissons<\/figure><\/div>\n\n\n\n
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La Solution<\/h3>\n\n\n\n

Apr\u00e8s avoir analys\u00e9 chaque d\u00e9fi en d\u00e9tail, Kendu propose une structure personnalis\u00e9e et auto portante en m\u00e9tal qui contourne les colonnes existantes dans le magasin. Cette solution maximise \u00e0 la fois l\u2019espace d\u2019affichage des produits et de communication de messages. Des \u00e9tag\u00e8res magn\u00e9tiques apportent la versatilit\u00e9 d\u00e9sir\u00e9e, et permettent de pr\u00e9senter une disposition diff\u00e9rente dans chaque coin avec une m\u00eame structure. Pour homog\u00e9n\u00e9iser l\u2019espace multimarque, nous avons cr\u00e9e une structure auto portante avec des textiles imprim\u00e9s inspir\u00e9e du facilement changeable syst\u00e8me Smartframe. Ce qui combin\u00e9 avec une gamme d\u2019accessoires comme acryliques et magn\u00e9tiques, permets chaque marque de organiser son beauty pop-up selon ses besoins.<\/p>\n\n\n\n

En plus d\u2019une \u00e9tonnante mise en sc\u00e8ne, Kendu ajoute comme valeur extra la signal\u00e9tique digitale dans les structures des colonnes, ce qui donne \u00e0 chaque marque des donn\u00e9es du trafic des clients gr\u00e2ce \u00e0 la technologie analytique in-store. Avec ce syst\u00e8me, Macy\u2019s gagne aussi un meilleur control sur l\u2019espace et un b\u00e9n\u00e9fice accru en g\u00e9rant les repositionnes des visuels des campagnes des espaces de beaut\u00e9 des marques.<\/p>\n\n\n\n

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\"Affichage<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Calvin<\/figure>\n<\/div>\n\n\n\n
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\"Smartframe<\/figure>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\n \"Smartframe\n <\/div>\n\n
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\n Smartframe Column<\/span>\n <\/div>\n\n
\n Voir le Produit<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \"Smartframe\n <\/div>\n\n
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\n Smartframe Volume<\/span>\n <\/div>\n\n
\n Voir le Produit<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n\n <\/div>\n<\/section>\n\n\n\n
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Tu pourrais aussi aimer<\/h2>\n
<\/div>\n <\/div>\n\n
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\n \"\"\n <\/div>\n\n
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\n Projets<\/span>\n <\/div>\n\n
\n Nespresso<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n
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\n \"\"\n <\/div>\n\n
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\n Projets<\/span>\n <\/div>\n\n
\n Etisalat<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La Solution Apr\u00e8s avoir analys\u00e9 chaque d\u00e9fi en d\u00e9tail, Kendu propose une structure personnalis\u00e9e et auto portante en m\u00e9tal qui contourne les colonnes existantes dans le magasin. Cette solution maximise \u00e0 la fois l\u2019espace d\u2019affichage des produits et de communication de messages. Des \u00e9tag\u00e8res magn\u00e9tiques apportent la versatilit\u00e9 d\u00e9sir\u00e9e, et permettent de pr\u00e9senter une disposition […]<\/p>\n","protected":false},"author":5,"featured_media":4826,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[109,107],"class_list":["post-4839","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-design-fr-2","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nMacy's | Kendu<\/title>\n<meta name=\"description\" content=\"Macy\u2019s, une des plus importantes cha\u00eenes de grands magasins du monde, voulait maximiser l\u2019utilisation des \u00e9l\u00e9ments structurales dans ses magasins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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