{"id":4517,"date":"2020-07-14T12:53:44","date_gmt":"2020-07-14T12:53:44","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&#038;p=4517"},"modified":"2020-08-19T08:28:27","modified_gmt":"2020-08-19T08:28:27","slug":"viajes-el-corte-ingles","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/viajes-el-corte-ingles\/","title":{"rendered":"Viajes El Corte Ingl\u00e9s"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-1.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">PROJET<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">Kendu &#038; Viajes El Corte Ingl\u00e9s<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n<section class=\"kn-content-section-1\">\n  <div class=\"container\">\n\n          <div class=\"upper\">\n        <span class=\"upper-title\">LE D\u00c9FI<\/span>\n      <\/div>\n    \n    <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-content-section-1\">\n      <h2 class=\"section-title-text\">\n       Votre prochain voyage commence ici\n      <\/h2>\n    <\/div>\n\n    <div class=\"description\" data-aos=\"fade-up\" data-aos-delay=\"200\" data-aos-anchor=\".kn-content-section-1\">\n      <p>\n        <div class=\"txt-right scroll-parallax\" data-speed=\"0.07\">\n<p><em>Viajes El Corte Ingl\u00e9s<\/em>\u00a0a cherch\u00e9 \u00e0 se diff\u00e9rencier de ses concurrents en cr\u00e9ant un concept d&rsquo;agence de voyages sans pr\u00e9c\u00e9dent. Pour cela, et en se basant sur un concept \u00ab open space \u00bb, la marque a souhait\u00e9 renouveler l&rsquo;image et la communication de ses d\u00e9l\u00e9gations situ\u00e9es partout en Espagne, en soulignant la partie la plus exotique du fait de voyager.<\/p>\n<\/div>\n\n      <\/p>\n    <\/div>\n\n    \n  <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"930\" height=\"440\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-2.jpg\" alt=\"Viajes ECI caissons lumineux\" class=\"wp-image-4495\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-2.jpg 930w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-2-300x142.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-2-768x363.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">La Solution<\/h3>\n\n\n\n<p>En collaboration avec la division \u00ab Entreprises \u00bb de El Corte Ingl\u00e9s, Kendu a travaill\u00e9 au d\u00e9veloppement d&rsquo;une proposition cr\u00e9ative qui m\u00eale des caissons lumineux circulaires \u00e0 un vinyle arri\u00e8re. Les visuels qui repr\u00e9sentent des ic\u00f4nes de la ville de Paris et le jeu des diff\u00e9rentes profondeurs parviennent \u00e0 un effet visuel des plus int\u00e9ressant. Sur la partie lat\u00e9rale, ils sont accompagn\u00e9s de caissons lumineux rectangulaires avec des images de couleurs vives qui mettent en valeur la sc\u00e8ne. D\u00e9sireuse de pr\u00e9senter un autre concept plus sophistiqu\u00e9 de d\u00e9l\u00e9gation, la marque a opt\u00e9 pour des images en noir et blanc montrant des visages de diff\u00e9rentes cultures.<\/p>\n\n\n\n<p>Les couleurs chaudes et la combinaison de bois et de peinture s&rsquo;accordent \u00e0 la perfection avec les grandes images en noir et blanc reparties entre les boutiques. En plus, la composition des caissons lumineux circulaires permet \u00e0 l&rsquo;esprit du client de se transporter quelques instants dans la ville de l&rsquo;amour. El Corte Ingl\u00e9s a non seulement transmis la partie exotique des voyages, mais est \u00e9galement parvenu \u00e0 convertir la visite de ses bureaux, au m\u00eame titre que lorsqu&rsquo;on fait un voyage, en une exp\u00e9rience unique.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"449\" height=\"512\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-3.jpg\" alt=\"Smartframe Circles\" class=\"wp-image-4498\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-3.jpg 449w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-3-263x300.jpg 263w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-4.jpg\" alt=\"El Corte Ingl\u00e9s Viajes bureaux\" class=\"wp-image-4501\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-4.jpg 720w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-4-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-5.jpg\" alt=\"Images de diff\u00e9rents pays\" class=\"wp-image-4504\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-5.jpg 720w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-5-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-23\">\n  <div class=\"container\">\n\n    <div class=\"items-1\">\n\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-circles.jpg\" alt=\"Smartframe Circles\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Smartframe Circles<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/fr\/caissons-lumineux-et-cadres-textile-smartframe\/circles\/\">Voir le Produit<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-original.jpg\" alt=\"Smartframe Original\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Smartframe Original<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/fr\/caissons-lumineux-et-cadres-textile-smartframe\/original\/\">Voir le Produit<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-24\">\n\n  <div class=\"section-title\">\n    <h2 class=\"section-title-text\">Tu pourrais aussi aimer<\/h2>\n    <div class=\"divider-2\"><\/div>\n  <\/div>\n\n  <div class=\"items-1\">\n    <div class=\"inner\">\n\n              <a href=\"https:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/columbia\/\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Projets<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>Columbia<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n              <a href=\"https:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/macys\/\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/macys-4-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Projets<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>Macy&rsquo;s<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Solution En collaboration avec la division \u00ab Entreprises \u00bb de El Corte Ingl\u00e9s, Kendu a travaill\u00e9 au d\u00e9veloppement d&rsquo;une proposition cr\u00e9ative qui m\u00eale des caissons lumineux circulaires \u00e0 un vinyle arri\u00e8re. Les visuels qui repr\u00e9sentent des ic\u00f4nes de la ville de Paris et le jeu des diff\u00e9rentes profondeurs parviennent \u00e0 un effet visuel des [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4493,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[107],"class_list":["post-4517","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viajes El Corte Ingl\u00e9s | Kendu<\/title>\n<meta name=\"description\" content=\"Kendu a travaill\u00e9 au d\u00e9veloppement d&#039;une proposition cr\u00e9ative qui m\u00eale des caissons lumineux circulaires \u00e0 un vinyle arri\u00e8re.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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