{"id":3785,"date":"2020-07-10T08:21:56","date_gmt":"2020-07-10T08:21:56","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&p=3785"},"modified":"2021-01-27T09:53:05","modified_gmt":"2021-01-27T09:53:05","slug":"forum-sport","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/fr?case-studies=forum-sport","title":{"rendered":"Forum Sport"},"content":{"rendered":"
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\n PROJET<\/span>\n <\/div>\n \n
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Kendu & Forum Sport<\/h1>\n <\/div>\n \n
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\n <\/span>\n <\/div>\n <\/div>\n\n
<\/div>\n\n <\/section>\n\n\n
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\n LE D\u00c9FI<\/span>\n <\/div>\n \n
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\n Une solution Smartframe pour chaque cas\n <\/h2>\n <\/div>\n\n
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Forum Sport, une des principales entreprises nationales sp\u00e9cialis\u00e9es dans la vente d\u2019\u00e9quipements sportifs multimarques, en tenant compte de la tendance \u00e0 la hausse des ventes en ligne, a \u00e9tabli un nouveau concept de magasin qui sera implant\u00e9 en 2018. Au c\u0153ur de celui-ci, l\u2019exp\u00e9rience devra ind\u00e9niablement \u00eatre la partie centrale, et pour cela l\u2019agencement, l\u2019esth\u00e9tique et la signal\u00e9tique de leurs magasins devront \u00eatre adapt\u00e9s. Dans cette transition, Forum, en collaboration avec les principales marques num\u00e9ro un (Nike, Ternua et Salomon), a convenu d’ouvrir le premier magasin de 3 000 m2 au MegaPark de Barakaldo, un clin d’\u0153il au nouveau concept, qui aidera \u00e0 se d\u00e9cider sur le futur du concept.<\/p>\n\n <\/p>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n

\"Rafa<\/figure><\/div>\n\n\n\n
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La Solution<\/h3>\n\n\n\n

De par leur long parcours ensemble, Forum a confi\u00e9 une grande partie de l\u2019offre de l\u2019am\u00e9nagement int\u00e9rieur du nouveau magasin a Kendu. Pour cela, l\u2019\u00e9quipe cr\u00e9ative de Kendu a fait des propositions personnalis\u00e9es pour chaque espace et \u00e9l\u00e9ments requis, les vitrines, l\u2019arche de l\u2019entr\u00e9e principale, la Induction zone, et la signal\u00e9tique. Kendu a fabriqu\u00e9 et install\u00e9 diff\u00e9rents \u00e9l\u00e9ments pour chaque zone ; pour la signal\u00e9tique, Smartframe volume et pour les piliers avec des \u00e9clairages LED suspendus, Smartframe ; pour l\u2019arche de l\u2019entr\u00e9e principale, une composition de caissons lumineux<\/a> pour guider les clients ; dans les sections et les Induction Zones des hexagones lumineux et des volumes sur les cadres graphiques en guise de podium ; et pour la vitrine, une composition sensationnelle d’hexagones illumin\u00e9s a \u00e9t\u00e9 install\u00e9e. <\/p>\n\n\n\n

\u00c0 leur tour, plusieurs caissons lumineux ont \u00e9t\u00e9 r\u00e9partis dans le magasin, ils offrent aux marques la possibilit\u00e9 d\u2019informer sur leurs produits et de les rendre visible en s\u2019int\u00e9grant avec le syst\u00e8me de pr\u00e9sentation du magasin.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 sa nouvelle signal\u00e9tique et \u00e0 sa conception, le magasin de Megapark se distingue et remplit largement les objectifs de la philosophie de Forum : faciliter aux clients la recherche et la comparaison d’articles. De plus, les \u00e9l\u00e9ments install\u00e9s dans les zones d\u2019entr\u00e9e et les vitrines attirent tous les regards. Tous les \u00e9l\u00e9ments install\u00e9s par Kendu sont bas\u00e9s sur le syst\u00e8me Smartframe, gr\u00e2ce auquel la marque pourra changer ses tissus rapidement et facilement<\/a>, obtenant un look totalement nouveau en quelques minutes. <\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

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\"Cadres<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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\"Ternua<\/figure>\n\n\n\n
\"Barcelona<\/figure>\n<\/div>\n\n\n\n
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\"Cyclisme<\/figure>\n\n\n\n
\"Ternua<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Tu pourrais aussi aimer<\/h2>\n
<\/div>\n <\/div>\n\n
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\n \"\"\n <\/div>\n\n
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\n Projets<\/span>\n <\/div>\n\n
\n Primark Campaign<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n
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\n \"\"\n <\/div>\n\n
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\n Projets<\/span>\n <\/div>\n\n
\n Grupo Uvesco<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La Solution De par leur long parcours ensemble, Forum a confi\u00e9 une grande partie de l\u2019offre de l\u2019am\u00e9nagement int\u00e9rieur du nouveau magasin a Kendu. Pour cela, l\u2019\u00e9quipe cr\u00e9ative de Kendu a fait des propositions personnalis\u00e9es pour chaque espace et \u00e9l\u00e9ments requis, les vitrines, l\u2019arche de l\u2019entr\u00e9e principale, la Induction zone, et la signal\u00e9tique. Kendu a […]<\/p>\n","protected":false},"author":5,"featured_media":3763,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[105,107],"class_list":["post-3785","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-campaigns-fr-2","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nForum Sport - Caissons Lumineux | Kendu<\/title>\n<meta name=\"description\" content=\"De par leur long parcours ensemble, Forum a confi\u00e9 une grande partie de l\u2019offre de l\u2019am\u00e9nagement int\u00e9rieur du nouveau magasin a Kendu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/fr?case-studies=forum-sport\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forum Sport - 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