{"id":4547,"date":"2020-07-14T13:26:12","date_gmt":"2020-07-14T13:26:12","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&#038;p=4547"},"modified":"2020-08-19T08:48:18","modified_gmt":"2020-08-19T08:48:18","slug":"carrefour","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/es\/proyectos-y-casos-de-estudio\/carrefour\/","title":{"rendered":"Carrefour"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/carrefour-1.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">CASO DE ESTUDIO<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">Kendu &#038; Carrefour<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n<section class=\"kn-content-section-1\">\n  <div class=\"container\">\n\n          <div class=\"upper\">\n        <span class=\"upper-title\">EL DESAF\u00cdO<\/span>\n      <\/div>\n    \n    <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-content-section-1\">\n      <h2 class=\"section-title-text\">\n       La gran transformaci\u00f3n de una superficie de 24.700 metros cuadrados\n      <\/h2>\n    <\/div>\n\n    <div class=\"description\" data-aos=\"fade-up\" data-aos-delay=\"200\" data-aos-anchor=\".kn-content-section-1\">\n      <p>\n        <div class=\"txt-right scroll-parallax\" data-speed=\"0.07\">\n<p>La cadena de supermercados Carrefour ha buscado renovar el formato de sus tiendas con la implementaci\u00f3n de su nuevo concepto con un \u00fanico objetivo: hacer la experiencia de compra de sus clientes m\u00e1s agradable. Su tienda de Villiers-en Bi\u00e8re ,con una superficie de 24.700 metros cuadrados, ha servido como piloto previo a la expansi\u00f3n del concepto al resto de tiendas.<\/p>\n<\/div>\n\n      <\/p>\n    <\/div>\n\n    \n  <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"930\" height=\"440\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/carrefour-2.jpg\" alt=\"Carrefour zona de vinos\" class=\"wp-image-4529\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/carrefour-2.jpg 930w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/carrefour-2-300x142.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/carrefour-2-768x363.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">La Soluci\u00f3n<\/h3>\n\n\n\n<p>Kendu se ha encargado del dise\u00f1o del concepto y la producci\u00f3n de los nuevos elementos de comunicaci\u00f3n de la tienda piloto. Inspirados en los mercados tradicionales de la Francia m\u00e1s rural, se ha perseguido crear peque\u00f1os mercados dentro del propio supermercado. <\/p>\n\n\n\n<p>Para ello, se han instalado una combinaci\u00f3n de cajas de luz y marcos gr\u00e1ficos colocados a diferentes alturas en el pasillo central as\u00ed como cajas de luz de gran formato (hasta 9 metros de largo) en diferentes secciones de la tienda. Todas ellas acompa\u00f1adas de visuales creativos y coherentes con la comunicaci\u00f3n buscada por marca.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"449\" height=\"512\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/carrefour-3.jpg\" alt=\"Cajas de luz y marcos textiles para Carrefour\" class=\"wp-image-4532\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/carrefour-3.jpg 449w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/carrefour-3-263x300.jpg 263w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-23\">\n  <div class=\"container\">\n\n    <div class=\"items-1\">\n\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-slim.jpg\" alt=\"Smartframe Slim\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Smartframe Slim<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/es\/cajas-luz-y-marcos-textiles-smartframe\/slim\/\">Ver Producto<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-original.jpg\" alt=\"Smartframe Original\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Smartframe Original<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/es\/cajas-luz-y-marcos-textiles-smartframe\/original\/\">Ver Producto<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-24\">\n\n  <div class=\"section-title\">\n    <h2 class=\"section-title-text\">Tambi\u00e9n te puede interesar<\/h2>\n    <div class=\"divider-2\"><\/div>\n  <\/div>\n\n  <div class=\"items-1\">\n    <div class=\"inner\">\n\n              <a href=\"https:\/\/www.kendu.com\/es\/proyectos-y-casos-de-estudio\/galeries-lafayette\/\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/09\/galeries-6-350x200-c-default.jpg\" alt=\"Galeries\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Caso de Estudio<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>Galeries Lafayette<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n              <a href=\"https:\/\/www.kendu.com\/es\/proyectos-y-casos-de-estudio\/ccc\/\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2022\/11\/head_ccc-albasanz9-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Caso de Estudio<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>CCC<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Soluci\u00f3n Kendu se ha encargado del dise\u00f1o del concepto y la producci\u00f3n de los nuevos elementos de comunicaci\u00f3n de la tienda piloto. Inspirados en los mercados tradicionales de la Francia m\u00e1s rural, se ha perseguido crear peque\u00f1os mercados dentro del propio supermercado. Para ello, se han instalado una combinaci\u00f3n de cajas de luz y [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4534,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[106,108],"class_list":["post-4547","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-campaigns-es-2","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carrefour | Kendu<\/title>\n<meta name=\"description\" content=\"La tienda de Villiers-en Bi\u00e8re , de 24.700 metros cuadrados, ha servido como piloto previo a la expansi\u00f3n del concepto al resto de tiendas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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