{"id":16712,"date":"2022-10-27T09:22:15","date_gmt":"2022-10-27T09:22:15","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=case-studies&p=16712"},"modified":"2022-10-27T09:43:03","modified_gmt":"2022-10-27T09:43:03","slug":"ternua","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/es\/proyectos-y-casos-de-estudio\/ternua\/","title":{"rendered":"Ternua"},"content":{"rendered":"
\n
<\/div>\n
\n\n
\n TERNUA & MOVE BRANDING & KENDU<\/span>\n <\/div>\n \n
\n

Stand Sostenible<\/h1>\n <\/div>\n \n
<\/div>\n\n
\n <\/span>\n <\/div>\n <\/div>\n\n
<\/div>\n\n <\/section>\n\n\n
\n
\n\n
\n EL DESAF\u00cdO<\/span>\n <\/div>\n \n
\n

\n Stand sostenible para moda \u00e9tica\n <\/h2>\n <\/div>\n\n
\n

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Inspirado en un esp\u00edritu aventurero y basado en las vivencias de los balleneros en Terranova, <\/span>Ternua <\/span><\/i>en Euskera, surge la marca Ternua<\/a>\u00a0en 1994.\u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Desde su nacimiento, la sostenibilidad y la innovaci\u00f3n siempre han formado parte de su ADN. Pl\u00e1sticos recogidos del mar, redes de pesca abandonadas, poli\u00e9ster reciclado… <\/span>materiales en desuso convertidos en productos t\u00e9cnicos y de calidad, respetuosos con el medio ambiente.\u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Con motivo de su participaci\u00f3n en la feria <\/span>Outdoor by Ispo<\/span><\/i>\u00a0celebrada el pasado mes de junio en el recinto ferial <\/span>MOC <\/span><\/i>de Munich, Ternua quiso integrar soluciones de comunicaci\u00f3n visual que representasen su marca. Para ello, encontr\u00f3 en Kendu el aliado perfecto.\u202f<\/span>\u00a0<\/span><\/p>\n\n <\/p>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n

\n
\"\"<\/figure><\/div>\n\n
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\n\n
\n LA SOLUCI\u00d3N<\/span>\n <\/div>\n \n
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\n Displays reciclados y reciclables\n <\/h2>\n <\/div>\n\n
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Ternua, a trav\u00e9s de la consultora de marca Move Branding, encontr\u00f3 en el manifiesto eco de Kendu<\/a> todo lo necesario para complementar su stand inspirado en el oc\u00e9ano y la monta\u00f1a.\u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Este inclu\u00eda una amplia gama de cajas de luz LED retroiluminadas Smartframe\u00ae\u00a0para enmarcar los mensajes sostenibles impresos sobre textiles ecol\u00f3gicos light: un\u00a0Smartframe\u00ae Column, un Smartframe\u00ae Volume y varias cajas de luz retroiluminadas.
\n<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Los productos se encargaron de crear una atm\u00f3sfera envolvente, vers\u00e1til y se adaptaron a cada rinc\u00f3n del stand sacando partido a los elementos estructurales. Adem\u00e1s, los materiales utilizados por Kendu para esta propuesta, apuestan por un modelo de econom\u00eda circular, desde el aluminio<\/a> hasta los textiles reciclados, permitiendo alargar el ciclo de vida de los productos.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Ternua ha sido la primera compa\u00f1\u00eda en contar con ked.eco<\/a>\u00a0a la hora de confeccionar todos los textiles del stand. Una alternativa sostenible a las tiras Keder de silicona y PVC a base de poli\u00e9ster reciclado que permite dar una segunda vida al producto sin necesidad de separarlo del textil principal. De este modo, el material se convierte en 100% reciclado y reciclable y se puede volver a fabricar en innumerables ocasiones.\u202f<\/span>\u00a0<\/span><\/p>\n\n <\/p>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n

<\/div>\n\n\n\n
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<\/p>\n\n\n

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\"\"<\/figure><\/div><\/div>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Smartframe\u00ae<\/h3>\n\n\n
\n
\n\n
\n\n
\n
\n
\n \"Column\"\n <\/div>\n\n
\n
\n Column<\/span>\n <\/div>\n\n
\n Ver Producto<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n \"Volume\"\n <\/div>\n\n
\n
\n Volume<\/span>\n <\/div>\n\n
\n Ver Producto<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n\n <\/div>\n<\/section>\n\n\n\n
<\/div>\n\n\n
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\n

Tambi\u00e9n te puede interesar<\/h2>\n
<\/div>\n <\/div>\n\n
\n
\n\n \n
\n
\n \"\"\n <\/div>\n\n
\n\n
\n\n
\n Caso de Estudio<\/span>\n <\/div>\n\n
\n Giant<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n
\n
\n \"Galeries\"\n <\/div>\n\n
\n\n
\n\n
\n Caso de Estudio<\/span>\n <\/div>\n\n
\n Galeries Lafayette<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Smartframe\u00ae<\/p>\n","protected":false},"author":5,"featured_media":16696,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[106,108],"class_list":["post-16712","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-campaigns-es-2","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nTernua | Kendu<\/title>\n<meta name=\"description\" content=\"Ternua y Move Branding crearon junto a Kendu un stand sostenible con cajas de luz de varios formatos, recicladas y reciclables\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/es\/proyectos-y-casos-de-estudio\/ternua\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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