{"id":16156,"date":"2022-03-18T11:55:26","date_gmt":"2022-03-18T11:55:26","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=case-studies&p=16156"},"modified":"2024-01-04T11:18:46","modified_gmt":"2024-01-04T11:18:46","slug":"project-lobster","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/es\/proyectos-y-casos-de-estudio\/project-lobster\/","title":{"rendered":"Project Lobster"},"content":{"rendered":"
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\n Project Lobster & Kendu<\/span>\n <\/div>\n \n
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Nuevo concepto de tienda<\/h1>\n <\/div>\n \n
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Contempor\u00e1neo & Sostenible<\/h2>\n\n\n\n
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Project Lobster nace en Barcelona en 2018 con el objetivo de re-imaginar todo el concepto de la experiencia de \u00f3pticas y oculistas. Con la transparencia, honestidad y simplicidad como base de su modelo de negocio, Project Lobster ofrece a los clientes una alternativa contempor\u00e1nea, sostenible y atemporal a la \u00f3ptica tradicional. Pretende crear espacios relajados, donde no exista el miedo a ser juzgados, con un equipo experto comprometido con hacer la vida del cliente m\u00e1s f\u00e1cil. <\/p>\n\n\n\n

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El Departamento<\/a><\/p>\n\n\n\n

El Departamento, un reconocido estudio de arquitectura, dise\u00f1o y branding, fue el encargado del dise\u00f1o y contrucci\u00f3n del nuevo concepto de Project Lobster en el Eixample de Barcelona. El estudio propuso un concepto de tienda expositivo en el que los materiales, acabados y la distribuci\u00f3n espacial crean un entorno semejante a una exposici\u00f3n art\u00edstica. <\/p>\n\n\n\n

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Nuestro trabajo<\/p>\n\n\n\n

El Departamento propuso un concepto de tienda expositivo semejante a una performance art\u00edstica. Como podemos observar en las impresionantes fotos obtenidas por el fot\u00f3grafo Jos\u00e9 Hevia, el proyecto se materializ\u00f3 en un espacio impresionante, estudiado al mil\u00edmetro.;<\/p>\n\n\n\n

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Adem\u00e1s, Project Lobster necesitaba unas soluciones de se\u00f1alizaci\u00f3n para cada secci\u00f3n alineadas con la est\u00e9tica de la tienda. Para cumplir con las expectativas, Kendu desarroll\u00f3 varias cajas de luz con cantos curvos lacados en negro, textil blanco y un sistema tubular anclado al mueble. Estas estructuras se adaptaron a la perfecci\u00f3n con las caracter\u00edsticas l\u00edneas curvas del local.<\/p>\n\n\n\n

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El fot\u00f3grafo Jos\u00e9 Hevia ha capturado la belleza de la alternativa independiente, contempor\u00e1nea y sostenible que presenta Project Lobster<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Contempor\u00e1neo & Sostenible Project Lobster nace en Barcelona en 2018 con el objetivo de re-imaginar todo el concepto de la experiencia de \u00f3pticas y oculistas. Con la transparencia, honestidad y simplicidad como base de su modelo de negocio, Project Lobster ofrece a los clientes una alternativa contempor\u00e1nea, sostenible y atemporal a la \u00f3ptica tradicional. Pretende […]<\/p>\n","protected":false},"author":5,"featured_media":16162,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[110,108],"class_list":["post-16156","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-design-es-2","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nProject Lobster | Kendu<\/title>\n<meta name=\"description\" content=\"Project Lobster nace en Barcelona en 2018 con el objetivo de reinventar el concepto de la \u00f3ptica. 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