{"id":12067,"date":"2019-11-13T15:31:00","date_gmt":"2019-11-13T15:31:00","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=magazine&p=12067"},"modified":"2020-11-27T11:57:17","modified_gmt":"2020-11-27T11:57:17","slug":"loreal-sostenibilidad","status":"publish","type":"magazine","link":"https:\/\/www.kendu.com\/es?magazine=loreal-sostenibilidad","title":{"rendered":"L’Or\u00e9al y la sostenibilidad"},"content":{"rendered":"
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\n 26 DE NOVIEMBRE DE 2019<\/span>\n <\/div>\n \n
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L’OR\u00c9AL IMPULSA LA TRANSFORMACI\u00d3N SOSTENIBLE<\/h1>\n <\/div>\n \n
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La sostenibilidad es una preocupaci\u00f3n importante para los consumidores, quienes est\u00e1n exigiendo transparencia y acci\u00f3n, especialmente en el sector cosm\u00e9tica. Se trata de una tendencia en auge y las cifras lo avalan; en 2018 los productos naturales de belleza y cuidado personal generaron m\u00e1s de 1,500 millones de d\u00f3lares solo en Estados Unidos.<\/p>\n\n\n\n

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De forma pionera, el grupo L’Or\u00e9al, comenz\u00f3 su transformaci\u00f3n hacia un modelo de negocio m\u00e1s sostenible, lanzando el programa \u00abSharing Beauty With All\u00bb en el a\u00f1o 2013. En concreto, L’Or\u00e9al Espa\u00f1a es un referente mundial en materia medioambiental, siendo la primer filial del grupo en ser neutra en emisiones CO2, contando con objetivos ambiciosos en la reducci\u00f3n del impacto de sus productos en el medio ambiente a lo largo de toda la cadena de valor.<\/p>\n\n\n\n

\"Loreal<\/figure><\/div>\n\n\n\n
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En esta entrevista, publicada en la s\u00e9ptima edici\u00f3n de la revista The K magazine, hablamos con I\u00f1igo Larraya, Director de RSC y Sostenibilidad de L\u2019Or\u00e9al Espa\u00f1a sobre los pilares y las claves para llevar a cabo una estrategia RSC efectiva, las tendencias del sector en materia medioambiental y el papel de la innovaci\u00f3n en el camino hacia una empresa sostenible a todos los niveles.<\/p>\n<\/div><\/div>\n\n\n\n

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DESCARGAR<\/a><\/div>\n<\/div>\n\n\n\n
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La sostenibilidad es una preocupaci\u00f3n importante para los consumidores, quienes est\u00e1n exigiendo transparencia y acci\u00f3n, especialmente en el sector cosm\u00e9tica. Se trata de una tendencia en auge y las cifras lo avalan; en 2018 los productos naturales de belleza y cuidado personal generaron m\u00e1s de 1,500 millones de d\u00f3lares solo en Estados Unidos. De forma […]<\/p>\n","protected":false},"author":5,"featured_media":12066,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[67],"mag-tags":[],"class_list":["post-12067","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-entrevistas"],"acf":[],"aioseo_notices":[],"yoast_head":"\nL'Or\u00e9al y la sostenibilidad | Kendu<\/title>\n<meta name=\"description\" content=\"Hablamos con I\u00f1igo Larraya, Director de RSC y Sostenibilidad de L\u2019Or\u00e9al Espa\u00f1a sobre los pilares y las claves para ser m\u00e1s sostenibles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/es?magazine=loreal-sostenibilidad\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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