{"id":4218,"date":"2020-07-13T12:40:14","date_gmt":"2020-07-13T12:40:14","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&#038;p=4218"},"modified":"2020-08-19T07:43:22","modified_gmt":"2020-08-19T07:43:22","slug":"columbia","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/es?case-studies=columbia","title":{"rendered":"Columbia"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-1.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">CASO DE ESTUDIO<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">Kendu &#038; Columbia<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n<section class=\"kn-content-section-1\">\n  <div class=\"container\">\n\n          <div class=\"upper\">\n        <span class=\"upper-title\">EL DESAF\u00cdO<\/span>\n      <\/div>\n    \n    <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-content-section-1\">\n      <h2 class=\"section-title-text\">\n       Elementos creativos especiales para la nueva tienda de Carnaby Street\n      <\/h2>\n    <\/div>\n\n    <div class=\"description\" data-aos=\"fade-up\" data-aos-delay=\"200\" data-aos-anchor=\".kn-content-section-1\">\n      <p>\n        <p>Tan solo un a\u00f1o despu\u00e9s de cumplir su 80 aniversario la marca de ropa deportiva estadounidense, Columbia Sportswear, planeaba la apertura de una nueva tienda en la emblem\u00e1tica Carnaby Street de Londres. Mediante su dise\u00f1o y elementos de comunicaci\u00f3n la marca buscaba trasladar la historia de sus or\u00edgenes, as\u00ed como comunicar su reciente cooperaci\u00f3n con los Parques Nacionales de UK de una forma visual en puntos estrat\u00e9gicos de su nueva flagship europea.<\/p>\n\n      <\/p>\n    <\/div>\n\n    \n  <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kendu &amp; Columbia - Carnaby St\" src=\"https:\/\/player.vimeo.com\/video\/393475989?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"930\" height=\"440\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2.jpg\" alt=\"Cajas de luz y marcos textiles para Columbia\" class=\"wp-image-4163\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2.jpg 930w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2-300x142.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2-768x363.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">La Soluci\u00f3n<\/h3>\n\n\n\n<p>Columbia no dud\u00f3 en contactar con Kendu para trabajar en conjunto sobre diferentes soluciones visuales en tres puntos clave de la tienda; la entrada, la trasera de caja y hall de la escalera. Nada m\u00e1s entrar en el espacio los clientes son sorprendidos con un Flowbox con una imagen urbana acompa\u00f1ado de una animaci\u00f3n que ayuda a transmitir ese ambiente vibrante, lleno de vida de una ciudad. <\/p>\n\n\n\n<p>Dentro de la tienda, una estructura compuesta por 3 cajas de luz encastradas en una alcoba, crean un escenario natural de fondo para una familia de maniqu\u00edes. Adem\u00e1s, en la trasera de caja, una caja de luz en forma de L presenta una panor\u00e1mica de la ciudad a la vez que sirve como espacio de branding al incluir el logo iluminado de la marca. Los textiles impresos de todos los elementos pueden ser cambiados de forma f\u00e1cil y r\u00e1pida, permitiendo a la marca transformar los espacios en un abrir y cerrar de ojos.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"449\" height=\"512\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-3.jpg\" alt=\"Cajas de luz para maniqu\u00edes con ropa de monta\u00f1a\" class=\"wp-image-4166\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-3.jpg 449w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-3-263x300.jpg 263w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-7.jpg\" alt=\"Escaparate de Columbia en Carnaby Street\" class=\"wp-image-4178\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-7.jpg 720w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-7-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-5.jpg\" alt=\"Expositores de producto en tienda\" class=\"wp-image-4172\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-5.jpg 720w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-5-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-4.jpg\" alt=\"Flagship de Columbia en Londres\" class=\"wp-image-4169\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-4.jpg 720w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-4-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6.jpg\" alt=\"Caja de luz para la zona de caja\" class=\"wp-image-4175\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6.jpg 720w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-23\">\n  <div class=\"container\">\n\n    <div class=\"items-1\">\n\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-original.jpg\" alt=\"Smartframe Original\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Smartframe Original<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/es\/cajas-luz-y-marcos-textiles-smartframe\/original\/\">Ver Producto<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-flowbox.jpg\" alt=\"Flowbox\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Flowbox<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/es\/lightbox-dinamico-flowbox\/\">Ver Producto<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-24\">\n\n  <div class=\"section-title\">\n    <h2 class=\"section-title-text\">Tambi\u00e9n te puede interesar<\/h2>\n    <div class=\"divider-2\"><\/div>\n  <\/div>\n\n  <div class=\"items-1\">\n    <div class=\"inner\">\n\n              <a href=\"https:\/\/www.kendu.com\/es?case-studies=forum-sport\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/forum-2-350x200-c-default.jpg\" alt=\"Caja de luz con imagen de Rafa Nadal\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Caso de Estudio<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>Forum Sport<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n              <a href=\"https:\/\/www.kendu.com\/es?case-studies=macys-2\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2023\/05\/We-Love-NYC-09-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Caso de Estudio<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>MACY&#8217;S<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Soluci\u00f3n Columbia no dud\u00f3 en contactar con Kendu para trabajar en conjunto sobre diferentes soluciones visuales en tres puntos clave de la tienda; la entrada, la trasera de caja y hall de la escalera. Nada m\u00e1s entrar en el espacio los clientes son sorprendidos con un Flowbox con una imagen urbana acompa\u00f1ado de una [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4177,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[106,102,108],"class_list":["post-4218","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-campaigns-es-2","cases-flowbox","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Columbia | Kendu<\/title>\n<meta name=\"description\" content=\"Columbia no dud\u00f3 en contactar con Kendu para trabajar en conjunto sobre diferentes soluciones visuales en tres puntos clave de la tienda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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