{"id":3962,"date":"2020-07-10T12:23:36","date_gmt":"2020-07-10T12:23:36","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&#038;p=3962"},"modified":"2021-05-26T10:13:48","modified_gmt":"2021-05-26T10:13:48","slug":"primark","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/es?case-studies=primark","title":{"rendered":"Primark"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/primark-campaign-1.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">CASO DE ESTUDIO<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">Kendu &#038; Primark<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n<section class=\"kn-content-section-1\">\n  <div class=\"container\">\n\n          <div class=\"upper\">\n        <span class=\"upper-title\">EL DESAF\u00cdO<\/span>\n      <\/div>\n    \n    <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-content-section-1\">\n      <h2 class=\"section-title-text\">\n       Gesti\u00f3n de campa\u00f1as eficiente\n      <\/h2>\n    <\/div>\n\n    <div class=\"description\" data-aos=\"fade-up\" data-aos-delay=\"200\" data-aos-anchor=\".kn-content-section-1\">\n      <p>\n        <p>Con m\u00e1s de 250 tiendas en Europa y Estados Unidos, la gesti\u00f3n de los visuales de las campa\u00f1as de 11.000 cajas de luz comenzaba a complicarse para Primark. La cadena irlandesa decidi\u00f3 entonces lanzar un concurso para buscar un proveedor que, adem\u00e1s de la impresi\u00f3n de los visuales, les pudiera garantizar el control de las campa\u00f1as a nivel de tienda y les permitiera ahorra en tiempo de gesti\u00f3n y de preparaci\u00f3n de im\u00e1genes y artes finales.<\/p>\n\n      <\/p>\n    <\/div>\n\n    \n  <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"930\" height=\"440\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/primark-campaign-2.jpg\" alt=\"Equipo de Kendu trabajando\" class=\"wp-image-3937\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/primark-campaign-2.jpg 930w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/primark-campaign-2-300x142.jpg 300w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/primark-campaign-2-768x363.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">La Soluci\u00f3n<\/h3>\n\n\n\n<p>Kendu realiz\u00f3 un extenso trabajo inicial de auditor\u00eda para determinar los tama\u00f1os y ubicaciones de cada uno de los soportes instalados en todas las tiendas de Primark, llegando a categorizarlos por departamento. Una vez organizada, se utiliz\u00f3 toda esa informaci\u00f3n para dise\u00f1ar e implantar una plataforma de gesti\u00f3n de campa\u00f1as a medida para Primark.<\/p>\n\n\n\n<p>Gracias a ella, las im\u00e1genes de los visuales en los cambios de campa\u00f1a se enlazan y adaptan de forma autom\u00e1tica a los soportes instalados en las tiendas seleccionadas, lo que permite un gran ahorro en edici\u00f3n y artes finales. Una vez confirmada la campa\u00f1a, el software genera visual packs que son enviados a cada tienda para su aprobaci\u00f3n o modificaci\u00f3n. Los responsables regionales y de pa\u00eds tienen acceso a la informaci\u00f3n de toda su \u00e1rea en todo momento. Una vez realizados todos los cambios, el equipo de Kendu para Primark produce y env\u00eda los materiales a las tiendas alrededor del mundo, en un plazo de tan solo 5 semanas desde la sesi\u00f3n de fotos.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"449\" height=\"512\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/primark-campaign-3.jpg\" alt=\"Cajas de luz y marcos textiles para tiendas Primark\" class=\"wp-image-3940\" title=\"\" srcset=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/primark-campaign-3.jpg 449w, https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/primark-campaign-3-263x300.jpg 263w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><\/div>\n\n\n<section class=\"kn-content-section-23\">\n  <div class=\"container\">\n\n    <div class=\"items-1\">\n\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-slim.jpg\" alt=\"Smartframe Slim\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Smartframe Slim<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/es\/cajas-luz-y-marcos-textiles-smartframe\/slim\/\">View Product<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"https:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-original.jpg\" alt=\"Smartframe Original\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Smartframe Original<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/es\/cajas-luz-y-marcos-textiles-smartframe\/original\/\">View Product<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-24\">\n\n  <div class=\"section-title\">\n    <h2 class=\"section-title-text\">Tambi\u00e9n te puede interesar<\/h2>\n    <div class=\"divider-2\"><\/div>\n  <\/div>\n\n  <div class=\"items-1\">\n    <div class=\"inner\">\n\n              <a href=\"https:\/\/www.kendu.com\/es?case-studies=ccc\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2022\/11\/head_ccc-albasanz9-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Caso de Estudio<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>CCC<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n              <a href=\"https:\/\/www.kendu.com\/es?case-studies=columbia\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Caso de Estudio<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>Columbia<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Soluci\u00f3n Kendu realiz\u00f3 un extenso trabajo inicial de auditor\u00eda para determinar los tama\u00f1os y ubicaciones de cada uno de los soportes instalados en todas las tiendas de Primark, llegando a categorizarlos por departamento. Una vez organizada, se utiliz\u00f3 toda esa informaci\u00f3n para dise\u00f1ar e implantar una plataforma de gesti\u00f3n de campa\u00f1as a medida para [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3931,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[106,108],"class_list":["post-3962","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-campaigns-es-2","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primark - Gesti\u00f3n de Campa\u00f1as | Kendu<\/title>\n<meta name=\"description\" content=\"Con m\u00e1s de 250 tiendas en Europa y Estados Unidos, la gesti\u00f3n de los visuales de las campa\u00f1as de 11.000 cajas de luz es todo un desaf\u00edo para Primark.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/es?case-studies=primark\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primark - 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