{"id":17205,"date":"2023-06-23T09:56:23","date_gmt":"2023-06-23T09:56:23","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=case-studies&p=17205"},"modified":"2024-09-04T13:21:20","modified_gmt":"2024-09-04T13:21:20","slug":"macys-2","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/es?case-studies=macys-2","title":{"rendered":"MACY’S"},"content":{"rendered":"
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\n KENDU<\/span>\n <\/div>\n \n
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Cajas de luz Smartframe\u00ae para un llamativo y luminoso escaparate<\/h1>\n <\/div>\n \n
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\n El Desaf\u00edo<\/span>\n <\/div>\n \n
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\n Nueva campa\u00f1a del logotipo We ❤NYC\n <\/h2>\n <\/div>\n\n
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Macy’s<\/a> es una cadena estadounidense de tiendas departamentales de alta gama con ubicaciones alrededor de todo Estados Unidos. Macy\u2019s Herald Square es el punto de venta m\u00e1s inmenso de la compa\u00f1\u00eda con 116.000 m2 de espacio comercial distribuidos a lo largo de sus doce pisos ubicados en Manhattan, ciudad de Nueva York.<\/p>\n\n\n\n

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La ciudad de Nueva York redise\u00f1\u00f3 un nuevo logotipo \u2018We ❤ NYC\u2019 para remarcar todos los valores que hacen de Nueva York una gran ciudad, empoderar a sus habitantes y promover as\u00ed, un comportamiento c\u00edvico entre los\/as neoyorquinos\/as. La inspiraci\u00f3n visual de la campa\u00f1a \u2018We ❤ NYC\u2019, surgi\u00f3 de la adaptaci\u00f3n del ic\u00f3nico logotipo \u2018I ❤ NY\u2019 dise\u00f1ado por Milton Glaser en la d\u00e9cada de 1970. El reconocido dise\u00f1o fue creado para fomentar el turismo en Nueva York mientras el estado estaba inmerso en una crisis econ\u00f3mica.<\/p>\n\n\n\n

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Para este proyecto, Macy\u2019s Herald Square quer\u00eda actualizar sus ic\u00f3nicos escaparates para promocionar el nuevo logotipo \u2018I ❤ NY\u2019 de la ciudad. Para ello, decidieron apostar por la comunicaci\u00f3n visual de alta calidad que ofrece Kendu.<\/p>\n\n\n\n

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La Soluci\u00f3n<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Kendu produjo y ejecut\u00f3 seis cajas de luz montadas en pared, as\u00ed como la impresi\u00f3n de visuales de alta calidad que mostraban a trav\u00e9s de llamativos collages, diversos lugares emblem\u00e1ticos de la ciudad de Nueva York. A la hora de elaborar las cajas de luz, se opt\u00f3 por utilizar un aluminio de color blanco, con una profundidad de 170mm. e iluminaci\u00f3n 6500K.<\/p>\n\n\n\n

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Con el fin de dotar de versatilidad a Macy\u2019s durante las constantes actualizaciones de campa\u00f1a, Kendu proporcion\u00f3 marcos gr\u00e1ficos que no precisaban de herramientas de montaje permitiendo as\u00ed, una sencilla instalaci\u00f3n y desmontaje cuando as\u00ed fuese necesario.<\/p>\n\n\n\n

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Las soluciones de comunicaci\u00f3n visual de Kendu se integraron f\u00e1cilmente con otros elementos expuestos en el escaparate y ensalzaron la visi\u00f3n a transmitir por Macy\u2019s en esta din\u00e1mica campa\u00f1a.<\/p>\n\n\n\n

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Fotograf\u00eda: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n\n\n\n
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Fotograf\u00eda: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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Fotograf\u00eda: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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Fotograf\u00eda: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n\n\n\n
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Fotograf\u00eda: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n\n\n\n
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Fotograf\u00eda: Bill Waldorf bill@waldorfphotographicart.com<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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Tambi\u00e9n te puede interesar<\/h2>\n
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\n Caso de Estudio<\/span>\n <\/div>\n\n
\n TREK<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n
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\n Caso de Estudio<\/span>\n <\/div>\n\n
\n Viajes El Corte Ingl\u00e9s<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Macy’s es una cadena estadounidense de tiendas departamentales de alta gama con ubicaciones alrededor de todo Estados Unidos. Macy\u2019s Herald Square es el punto de venta m\u00e1s inmenso de la compa\u00f1\u00eda con 116.000 m2 de espacio comercial distribuidos a lo largo de sus doce pisos ubicados en Manhattan, ciudad de Nueva York. La ciudad de […]<\/p>\n","protected":false},"author":5,"featured_media":17161,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[97,110,108],"class_list":["post-17205","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-campaigns","cases-design-es-2","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nMACY'S | Kendu<\/title>\n<meta name=\"description\" content=\"Echa un vistazo a los proyectos en los que hemos trabajado alrededor del mundo. 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