{"id":11865,"date":"2020-09-21T13:41:30","date_gmt":"2020-09-21T13:41:30","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&p=11865"},"modified":"2021-01-27T09:13:20","modified_gmt":"2021-01-27T09:13:20","slug":"galeries-lafayette","status":"publish","type":"case-studies","link":"https:\/\/www.kendu.com\/es?case-studies=galeries-lafayette","title":{"rendered":"Galeries Lafayette"},"content":{"rendered":"
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\n CASO DE ESTUDIO<\/span>\n <\/div>\n \n
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Galeries Lafayette & Kendu<\/h1>\n <\/div>\n \n
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\n EL DESAF\u00cdO<\/span>\n <\/div>\n \n
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\n Navidad en Galeries Lafayette \n <\/h2>\n <\/div>\n\n
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Los escaparates navide\u00f1os de Galeries Lafayette en Par\u00eds atraen cada a\u00f1o a miles de visitantes con creatividades que sorprenden tanto a ni\u00f1os como a mayores. Tras probar sin el \u00e9xito esperado soluciones de digital signage y hologramas, en 2017 el equipo creativo de la firma francesa acudi\u00f3 a EuroShop para dar con una soluci\u00f3n que les permitiera incorporar elementos din\u00e1micos a sus escaparates y que pudiese encajar con otros elementos de VM.<\/p>\n\n <\/p>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n

\nhttps:\/\/vimeo.com\/395393096\n<\/div><\/figure>\n\n\n\n
\"Flowbox<\/figure><\/div>\n\n\n\n
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La Soluci\u00f3n<\/h3>\n\n\n\n

En su visita al stand de Kendu, el equipo de Galeries Lafayette descubri\u00f3 Flowbox, el lightbox din\u00e1mico<\/a> para retail que combina visuales impresos con animaciones sorprendentes. Era una soluci\u00f3n original para diferenciar sus escaparates navide\u00f1os, ofreciendo infinidad de posibilidades creativas para la campa\u00f1a m\u00e1s importante del a\u00f1o.<\/p>\n\n\n\n

Siguiendo las pautas y el brief creativo de la firma francesa, Kendu dise\u00f1\u00f3, fabric\u00f3 e instal\u00f3 diferentes displays din\u00e1micos para los escaparates de Galeries Lafayette. Las creatividades de Flowbox encajaron a la perfecci\u00f3n en la Navidad \u201cSpectacular\u201d de 2017. La combinaci\u00f3n de elementos tradicionales de VM con las animaciones de Flowbox dieron como resultado una campa\u00f1a navide\u00f1a ganadora de cinco premios internacionales, entre ellos \u201cVisual Presentation of The Year\u201d de 2018 Shop! Design Awards, \u201cBest International Windows\u201d de 2018 VM & Display Awards y \u201cFirst Place for Holiday Windows\u201d en los 2018 VMSD.<\/p>\n\n\n\n

Minnie Lassus, Creativa y Directora de VM en Galeries Lafayette, coment\u00f3 que \u201cFlowbox nos ayud\u00f3 a llevar la magia de la Navidad a nuestros escaparates al incluir un elemento din\u00e1mico.\u201d<\/p>\n<\/div>\n\n\n\n

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\"Galeries<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Galeries<\/figure>\n\n\n\n
\"Galeries\"<\/figure>\n\n\n\n
\"Lightbox<\/figure>\n<\/div>\n\n\n\n
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\"Christmas<\/figure>\n\n\n\n
\"Retail<\/figure>\n\n\n\n
\"Galeries<\/figure>\n\n\n\n

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Tambi\u00e9n te puede interesar<\/h2>\n
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\n Caso de Estudio<\/span>\n <\/div>\n\n
\n CVI.CHE 105<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n
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\n \"\"\n <\/div>\n\n
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\n Caso de Estudio<\/span>\n <\/div>\n\n
\n Off-White<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La Soluci\u00f3n En su visita al stand de Kendu, el equipo de Galeries Lafayette descubri\u00f3 Flowbox, el lightbox din\u00e1mico para retail que combina visuales impresos con animaciones sorprendentes. Era una soluci\u00f3n original para diferenciar sus escaparates navide\u00f1os, ofreciendo infinidad de posibilidades creativas para la campa\u00f1a m\u00e1s importante del a\u00f1o. Siguiendo las pautas y el brief […]<\/p>\n","protected":false},"author":5,"featured_media":11828,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[102],"class_list":["post-11865","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-flowbox"],"acf":[],"aioseo_notices":[],"yoast_head":"\nNavidad en Galeries Lafayette - Flowbox | Kendu<\/title>\n<meta name=\"description\" content=\"El equipo de Galeries Lafayette descubri\u00f3 Flowbox, el lightbox din\u00e1mico para retail que combina visuales impresos con animaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kendu.com\/es?case-studies=galeries-lafayette\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navidad en Galeries Lafayette - 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