The Christmas lights are strung high above the streets and their twinkling presence entices a festive spirit that brings with it a mood for shopping. However, the increased number of consumers means that now, more than ever, shop windows need to stand out from the crowd. With each window display contending for “best in show”, shops must capture the attention of the eager potential customers.
Every year in London, the windows displays turn into winter wonderlands that even Santa Claus himself would be proud of. Here at Kendu, what we love best about the Christmas campaigns is their ability to tell stories that move us and to turn the never-ending search for the perfect present into a magical experience.
In a London Christmas Carol (II), we feature our favourite window displays of the English capital.
Department store Harvey Nichols’ Christmas mission was to fill the streets with energy and optimism as a way of infusing 2017 with a sense of positivity.
In their windows, the combination of a rainbow of colours together with energetic textures, shining stars, neon lights, disco balls and holographic patterns create a never before seen display of an outer-planetary world.
After last year’s successful collaboration with Burberry, this Christmas Harrods sought to capture the essence of an Italian Christmas working with Dolce & Gabbana. The brand, known for its extravagant style, turned the shop windows into a Dolce & Gabbana workshop, including Sicilian puppets made to look like the designers themselves – Domenico & Stefano. It’s definitely worth a trip to Knisghtbridge!
Selfridges’ campaign, "With Love From", commenced in October with the aim of conveying the message that the essence of Christmas is the home and love. Its Oxford Street windows take us down a British Christmas parade which, with its floats of people singing and dancing, celebrates diversity, creativity and eccentricity.
/House of Fraser
Using the catchphrase "Bring Merry back", House of Fraser focuses on bringing back the Christmas spirit and childlike joy that we experienced in our youth. The spectacular lighting on the building and its striking windows featuring Flowbox, the dynamic display, are an explosion of festive merriment. If you want to know more about this project, check out our case study.
/Fortnum & Mason
As with every year, the emblematic Fortnum & Mason store located in Piccadilly surprises passers-by with the elegance and beauty of their Christmas windows. This Christmas the brand choose to concentrate on "together we are happier" to remind us that Christmas is a time to be together and enjoy the special moments. The eight window displays tell a special story featuring sculpted, hand-painted animals and animated objects which celebrate the important moments of the festive season.
Once more, John Lewis has created a new character for their much-anticipated Christmas campaign. This year it’s Moz the Monster - a character inspired by Gruffalo, a friendly monster adored by British children. The windows show Moz in different scenes in a typical home setting while inside the store, shoppers are encouraged to find where he is hiding and give his foot a tickle.
If you haven’t seen #MozTheMonster yet, check out the video below