Innovation & elegance in the Catalan Capital
Uniqlo, the Japanese fashion brand belonging to the Fast Retailing group, with more than 1,800 shops in 18 countries, planned its strategic expansion to Spain at the end of 2017. Barcelona was the city of choice to introduce the brand, making its debut on the Paseo de Gracia. The stiff competition presented by international fashion brands in close vicinity, as well as having to clearly demonstrate its values and point of differentiation in the new market, posed great challenges for Uniqlo. Every detail within the shop had to be directed towards overcoming it.
The Catalan flagship of the Japanese group is without doubt a showcase of modernity, innovation and minimalism, completely in line with the global image of the brand. What’s more, the combination of neutral light with intensely coloured zones guides the customer through the 4 floors and makes a show-stopping tour through the Gracia store. Much of the success of Barcelona will inspire new opportunities in Madrid. We’ll keep you posted.