Customized solutions for one of the world' largest department stores
Macy’s, one of the world’s largest chains of department stores, required to maximize the use of existing structural elements in their stores in order to highlight visual communication surfaces and increase product display areas while maintaining the basis of their concept: open spaces. A common challenge among these types of stores also needed to be analyzed: which formula should be used to make the look & feel of multi brand beauty areas consistent and easy to manage?
To an astonishing "mise en scène”, Kendu ads an extra value by integrating digital signage within the column structures, which thanks to in-store analytics technology, provides each brand with customer traffic data. Macy’s has also gained better control of the use of space and increased revenue from brands by managing the campaign visual replacements in their beauty area on their behalf.