Viajes El Corte Inglés & Kendu
A striking new look & feel
El Corte Inglés Viajes, a predominant travel agency in Spain, worked with Kendu to redesign its in-store visual communication. The company wanted to update a number of their stores across the country with an “open space” concept which reflected an exotic side of travel.
Kendu designed two looks for the company. The first was a creative, colourful look for its key stores and the second look for its head office had a more formal feel. The first used different sized circular lightboxes set against a dark vinyl background to recreate an image of the iconic Eiffel Tower.
The different depths and materials created a visually eye catching display. On the adjoining wall, large graphic frames featured images of exotic travel destinations. For the head office, large square graphic frames depicted a series of black and white headshots of smiling faces from countries from all over the world.