In-store sustainable solutions

Athleta, the health-focused brand from the GAP group, wanted to elevate their wellness message in-store and integrate their new yoga imagery. As B Corp company, the tension fabric displays used in the Athleta stores needed to reflect their core value of “sustainability sustains us”. A partnership between our European and US factories, Kendu took on the challenge to deliver an eco-friendly retail solution for the womenswear brand.



The Solution

Kendu used our Ecodesign certified Smartclip system to produce all of the graphic frames. To enhance the overall look&feel, the frames were manufactured using a wooden coated finish combined with special wooden coated bases. Furthering the focus on sustainability, the images were printed on our green display textile, an eco-friendly solution that is compliant with the European REACH and is certified Oeko-Tex Standard 100.

For a fast turnaround spanning 4 to 8 weeks, the more than 2,300 tension fabric frames and green display textiles were manufactured in both our European and US factories. All 150 stores across the US received the complete in-store VM update thanks to our fast and efficient Project Management. Kendu helped Athleta to continue to “use business as a force for good” as our eco retail solutions aligned with their core brand values of “putting people and the planet right up there with profit.”

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