{"id":5334,"date":"2020-08-04T23:15:00","date_gmt":"2020-08-04T23:15:00","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&p=5334"},"modified":"2021-05-26T12:37:55","modified_gmt":"2021-05-26T12:37:55","slug":"sephora","status":"publish","type":"case-studies","link":"http:\/\/www.kendu.com\/?case-studies=sephora","title":{"rendered":"Sephora"},"content":{"rendered":"
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\n CASE STUDY<\/span>\n <\/div>\n \n
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Sephora & Kendu<\/h1>\n <\/div>\n \n
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\n THE CHALLENGE<\/span>\n <\/div>\n \n
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\n New store concept\n <\/h2>\n <\/div>\n\n
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Sephora wanted to launch a new flagship concept that found the balance between helping customers easily locate their products of interest while keeping an \u201copen\u201d concept. <\/span>Essential to the new store concept was putting a new spin on the essence of the Sephora brand and differentiating from other stores in the sector.<\/span><\/p>\n\n <\/p>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n

\"Sephora<\/figure><\/div>\n\n\n\n
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The Solution<\/h3>\n\n\n\n

Kendu, in collaboration with Sephora\u2019s store design department, designed and produced 20 circular lightboxes to be mounted on the store walls as well as custom-made SEG lightboxes<\/a> for the brand gondolas on the shop floor.<\/p>\n\n\n\n

As a point of difference, a completely customisable digital fixture which shows customised messages on the screen in conjunction providing the brand with data on in-store analytics was installed near the store entrance.<\/p>\n\n\n\n

The new look corresponds with the brand\u2019s colours and playful shapes to create a fresh look for Sephora making it stand out in a crowded sector.<\/p>\n\n\n\n

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\"Store<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Smartframe<\/figure>\n\n\n\n
\"Giant<\/figure>\n\n\n\n
\"Kendu<\/figure>\n<\/div>\n\n\n\n
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\"Make<\/figure>\n\n\n\n
\"SEG<\/figure>\n\n\n\n
\"Skin<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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You may also like<\/h2>\n
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\n Case Studies<\/span>\n <\/div>\n\n
\n Grupo Uvesco<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n
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\n \"\"\n <\/div>\n\n
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\n Case Studies<\/span>\n <\/div>\n\n
\n Columbia<\/span>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/a>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The Solution Kendu, in collaboration with Sephora\u2019s store design department, designed and produced 20 circular lightboxes to be mounted on the store walls as well as custom-made SEG lightboxes for the brand gondolas on the shop floor. As a point of difference, a completely customisable digital fixture which shows customised messages on the screen in […]<\/p>\n","protected":false},"author":5,"featured_media":5348,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[98,100],"class_list":["post-5334","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-design","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"\nSephora - New Store Concept | Kendu<\/title>\n<meta name=\"description\" content=\"Kendu, in collaboration with Sephora\u2019s store design department, designed and produced 20 circular lightboxes as well as custom-made lightboxes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.kendu.com\/?case-studies=sephora\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sephora - 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