{"id":14871,"date":"2021-08-02T10:18:00","date_gmt":"2021-08-02T10:18:00","guid":{"rendered":"https:\/\/www.kendu.com\/?post_type=case-studies&#038;p=14871"},"modified":"2022-03-22T10:43:46","modified_gmt":"2022-03-22T10:43:46","slug":"retailx-2021","status":"publish","type":"case-studies","link":"http:\/\/www.kendu.com\/?case-studies=retailx-2021","title":{"rendered":"retailX 2021"},"content":{"rendered":"\n<p><\/p>\n\n\n  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0001_HEADER.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">CASE STUDY<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">retailX &#038; Kendu<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n<section class=\"kn-content-section-1\">\n  <div class=\"container\">\n\n          <div class=\"upper\">\n        <span class=\"upper-title\">THE CHALLENGE<\/span>\n      <\/div>\n    \n    <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-content-section-1\">\n      <h2 class=\"section-title-text\">\n       X marks the spot\n      <\/h2>\n    <\/div>\n\n    <div class=\"description\" data-aos=\"fade-up\" data-aos-delay=\"200\" data-aos-anchor=\".kn-content-section-1\">\n      <p>\n        <p>As the first trade fair of the \u201cnew normal\u201d, RetailX 2021 presented a unqie set of challenges including adequate social distancing measures within the design of the booth. With an objective to showcase Flowbox, winner of the Red Dot Award: Product Design 2020, Kendu\u2019s Creative Department was tasked with the challenge of designing the company\u2019s booth. The initial challenge? To ensure that Flowbox, the dynamic lightbox, stood out from the crowd in such competitive retail environment while also adhering to the new health and safety measures. FlowboX would have to mark its spot.<\/p>\n\n      <\/p>\n    <\/div>\n\n    \n  <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/639882088?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">The Solution<\/h3>\n\n\n\n<p>The Creative Department designed a customer experience that would enable visitors to see Flowbox in action in different retail sectors such as sportswear, lifestyle, and beauty. The&nbsp;6 individual scenarios also adhered to the health and safety measurements and promoted social distancing.<\/p>\n\n\n\n<p>The Kendu team then created the 3D renders, drew up the technical plans, manufactured the booth in-house while also working with a network of trusted partners, including experiential agency Oreka, to turn the creative concept into a fully functioning booth.<\/p>\n\n\n\n<p>Each retail display featured the dynamic lightbox and its new range of integrated accessories while also incorporating traditional VM elements. The powerful combination optimised the presentation of the selected products, highlighting their features and benefits.<\/p>\n\n\n\n<p>In an exciting first, this year the Ecodesigned Flowbox was also presented alongside the Kendu\u2019s new option to print using SEG made from recycled materials.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img decoding=\"async\" width=\"769\" height=\"1024\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0142_VERTICAL-1-769x1024.jpg\" alt=\"\" class=\"wp-image-14848\" title=\"\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0142_VERTICAL-1-769x1024.jpg 769w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0142_VERTICAL-1-225x300.jpg 225w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0142_VERTICAL-1-768x1023.jpg 768w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0142_VERTICAL-1-1154x1536.jpg 1154w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0142_VERTICAL-1-1538x2048.jpg 1538w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0142_VERTICAL-1-scaled.jpg 1923w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0057-1024x683.jpg\" alt=\"\" class=\"wp-image-14840\" title=\"\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0057-1024x683.jpg 1024w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0057-300x200.jpg 300w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0057-768x512.jpg 768w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0057-1536x1024.jpg 1536w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0057.jpg 1626w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0018-1024x683.jpg\" alt=\"\" class=\"wp-image-14824\" title=\"\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0018-1024x683.jpg 1024w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0018-300x200.jpg 300w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0018-768x512.jpg 768w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0018-1536x1024.jpg 1536w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0018.jpg 1617w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0034-1024x683.jpg\" alt=\"\" class=\"wp-image-14832\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0034-1024x683.jpg 1024w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0034-300x200.jpg 300w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0034-768x512.jpg 768w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0034-1536x1024.jpg 1536w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0034.jpg 1617w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/CPV28466-1024x683.jpg\" alt=\"\" class=\"wp-image-14868\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/CPV28466-1024x683.jpg 1024w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/CPV28466-300x200.jpg 300w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/CPV28466-768x512.jpg 768w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/CPV28466-1536x1024.jpg 1536w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/CPV28466.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0054-1024x683.jpg\" alt=\"\" class=\"wp-image-14836\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0054-1024x683.jpg 1024w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0054-300x200.jpg 300w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0054-768x512.jpg 768w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0054-1536x1024.jpg 1536w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0054.jpg 1617w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0028-1024x683.jpg\" alt=\"\" class=\"wp-image-14828\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0028-1024x683.jpg 1024w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0028-300x200.jpg 300w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0028-768x512.jpg 768w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0028-1536x1024.jpg 1536w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0028.jpg 1617w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0268-1024x682.jpg\" alt=\"\" class=\"wp-image-14856\" title=\"\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0268-1024x682.jpg 1024w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0268-300x200.jpg 300w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0268-768x512.jpg 768w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0268-1536x1023.jpg 1536w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0268.jpg 1642w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0078-1024x682.jpg\" alt=\"\" class=\"wp-image-14844\" title=\"\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0078-1024x682.jpg 1024w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0078-300x200.jpg 300w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0078-768x512.jpg 768w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0078-1536x1023.jpg 1536w, http:\/\/www.kendu.com\/wp-content\/uploads\/2021\/11\/BOP_0078.jpg 1642w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-24\">\n\n  <div class=\"section-title\">\n    <h2 class=\"section-title-text\">You may also like<\/h2>\n    <div class=\"divider-2\"><\/div>\n  <\/div>\n\n  <div class=\"items-1\">\n    <div class=\"inner\">\n\n              <a 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The&nbsp;6 individual scenarios also adhered to the health and safety measurements and promoted social distancing. The Kendu team then created the 3D renders, drew up the technical [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14808,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[98,99],"class_list":["post-14871","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-design","cases-flowbox"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>retailX 2021 - Flowbox | Kendu<\/title>\n<meta name=\"description\" content=\"retailX 2021 marked the return of retail&#039;s trade shows in the US. Kendu&#039;s stand featured Flowbox, the dynamic lightbox, winner of the Red Dot Award 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.kendu.com\/?case-studies=retailx-2021\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"retailX 2021 - Flowbox | Kendu\" \/>\n<meta property=\"og:description\" content=\"retailX 2021 marked the return of retail&#039;s trade shows in the US. 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