{"id":10029,"date":"2020-08-26T20:03:30","date_gmt":"2020-08-26T20:03:30","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=magazine&p=10029"},"modified":"2020-11-27T11:54:43","modified_gmt":"2020-11-27T11:54:43","slug":"the-k-magazine","status":"publish","type":"magazine","link":"http:\/\/www.kendu.com\/fr\/tendences-et-nouvelles-retail\/the-k-magazine\/","title":{"rendered":"The K Magazine change"},"content":{"rendered":"
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\n 11 DE AO\u00dbT DE 2020<\/span>\n <\/div>\n \n
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THE K MAGAZINE CHANGE<\/h1>\n <\/div>\n \n
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Nous savons que vous voulez plus d’informations sur le secteur de la vente au d\u00e9tail et que vous le souhaitez maintenant. C\u2019est pourquoi nous changeons le fonctionnement du K Magazine. Nous allons maintenant publier num\u00e9riquement un aper\u00e7u plus concis et centr\u00e9 sur le secteur retail que vous pouvez t\u00e9l\u00e9charger via notre site Web. Inscrivez-vous \u00e0 notre Newsletter, afin de savoir quand la prochaine \u00e9dition sera disponible.<\/p>\n\n\n\n

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T\u00e9l\u00e9chargez des exemplaires de The K Magazine ici. Pr\u00e9f\u00e9rez-vous recevoir une copie physique ? Contactez-nous \u00e0 info@kendu.com en indiquant vos coordonn\u00e9es et votre adresse postale.<\/p>\n\n\n\n

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The K Magazine #8<\/strong><\/h2>\n\n\n\n

L\u2019axe centrale du magazine se base dans la Collaboration, un concept \u00e0 la mode qui suppose un changement de paradigme dans la strat\u00e9gie commerciale des grandes marques. Ne ratez pas l\u2019article sur le Coworking et Kool, le premier espace collaboratif de retail en Espagne. Javier Pe\u00f1a, directeur g\u00e9n\u00e9ral et scientifique d\u2019Elisava propose une int\u00e9ressante interview.<\/p>\n\n\n\n

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T\u00c9L\u00c9CHARGER<\/a><\/div>\n<\/div>\n\n\n\n
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The K Magazine #7<\/strong><\/strong><\/h2>\n\n\n\n

Plus de 71% des consommateurs d\u00e9clarent tenir compte l’impact environnemental de leurs achats et exigent de la transparence et l’action des marques. En r\u00e9ponse, les d\u00e9taillants doivent placer les valeurs environnementales au centre de leur mod\u00e8le d’entreprise. Nous remercions I\u00f1igo Larraya, directeur de la RDC et d\u00e9veloppement durable de L’Or\u00e9al Espagne, d\u2019un entretien aussi int\u00e9ressant.<\/p>\n\n\n\n

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T\u00c9L\u00c9CHARGER<\/a><\/div>\n<\/div>\n\n\n\n
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The K Magazine #6<\/strong><\/strong><\/h2>\n\n\n\n

Nous analysons le concept de Customer Experience ; tout un changement de mentalit\u00e9. Nous avons interview\u00e9 deux experts dans le domaine : Tim Morey et Scott King, responsables de la conception et de la strat\u00e9gie de Customer Experiences chez frog, qui nous ont parl\u00e9 des tendances et des \u00e9l\u00e9ments cl\u00e9s permettant \u00e0 une marque d’adopter la transformation.<\/p>\n\n\n\n

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T\u00c9L\u00c9CHARGER<\/a><\/div>\n<\/div>\n\n\n\n
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The K Magazine #5<\/strong><\/h2>\n\n\n\n

L’omnicanalit\u00e9, la transformation num\u00e9rique, l’hyperpersonnalisation et les achats sociaux sont des questions qui transforment le commerce de d\u00e9tail. Dans cette \u00e9dition, nous voulions avoir une vue compl\u00e8te et analyser l’influence et l’impact de la technologie dans le secteur. Jos\u00e9 \u00c1valos, vice-pr\u00e9sident du groupe IOT et directeur mondial Visual Retail de Intel, propose une magnifique interview.<\/p>\n\n\n\n

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T\u00c9L\u00c9CHARGER<\/a><\/div>\n<\/div>\n\n\n\n
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The K Magazine #4<\/strong><\/h2>\n\n\n\n

Saviez-vous que l’industrie cr\u00e9ative emploie plus de 7,7 millions de personnes en Europe? Compte tenu de l\u2019\u00e9volution constante du secteur de la vente au d\u00e9tail, il est essentiel d\u2019\u00eatre cr\u00e9atif pour s\u2019adapter aux nouvelles tendances. Nous allons explorer le concept d’\u00e9conomie cr\u00e9ative, son influence et ses effets sur la sc\u00e8ne internationale, et en apprendre davantage sur la prestigieuse cr\u00e9atrice de mode Edeline Lee.<\/p>\n\n\n\n

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T\u00c9L\u00c9CHARGER<\/a><\/div>\n<\/div>\n\n\n\n
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The K Magazine #<\/strong>3<\/h2>\n\n\n\n

In tribute to the fight for gender equality, this edition is dedicated to Women in Retail. Meet award-winning fashion journalist Pilar Ria\u00f1o from modaes.es, discover the different in-store habits of male and female shoppers and uncover secrets to success of some of retail\u2019s most powerful women.<\/p>\n\n\n\n

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T\u00c9L\u00c9CHARGER<\/a><\/div>\n<\/div>\n\n\n\n
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The K Magazine #<\/strong>2<\/h2>\n\n\n\n

Packed full of insights and inspiration for the retail sector. Discover the world\u2019s best shopping streets, be inspired by the latest VM trends and trace the history of retail back to 1000 AD. Don\u2019t miss out on our interview with Miguel Angel Zamorano, Director of Store Management at Marketing at Grupo Uvesco.<\/p>\n\n\n\n

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T\u00c9L\u00c9CHARGER<\/a><\/div>\n<\/div>\n\n\n\n
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The K Magazine #<\/strong>1<\/h2>\n\n\n\n

In the inaugural edition, in addition to pretty pages for VM inspiration and up-to-date retail sector news, we delve deep into the depths of our factory to interview Mikel Lazkano who celebrated his tenth anniversary in 2017. Check out our shopping guide to NYC, your ultimate guide to the Big Apple.<\/p>\n\n\n\n

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T\u00c9L\u00c9CHARGER<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Nous savons que vous voulez plus d’informations sur le secteur de la vente au d\u00e9tail et que vous le souhaitez maintenant. C\u2019est pourquoi nous changeons le fonctionnement du K Magazine. Nous allons maintenant publier num\u00e9riquement un aper\u00e7u plus concis et centr\u00e9 sur le secteur retail que vous pouvez t\u00e9l\u00e9charger via notre site Web. 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