{"id":4185,"date":"2020-07-13T12:24:08","date_gmt":"2020-07-13T12:24:08","guid":{"rendered":"http:\/\/www.kendu.com\/?post_type=case-studies&#038;p=4185"},"modified":"2020-08-19T07:44:34","modified_gmt":"2020-08-19T07:44:34","slug":"columbia","status":"publish","type":"case-studies","link":"http:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/columbia\/","title":{"rendered":"Columbia"},"content":{"rendered":"  <section class=\"kn-featured-1\">\n    <div class=\"background-blur\" style=\"background-image: url(http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-1.jpg)\"><\/div>\n    <div class=\"inner\">\n\n              <div class=\"upper\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"upper-title\">PROJET<\/span>\n        <\/div>\n      \n              <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\">\n          <h1 class=\"site-title\">Kendu &#038; Columbia<\/h1>\n        <\/div>\n      \n      <div class=\"divider-1 divider-white\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-featured-1\"><\/div>\n\n              <div class=\"cta\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-anchor=\".kn-featured-1\">\n          <span class=\"kn-button-1 hidden-button\"><\/span>\n        <\/div>\n          <\/div>\n\n    <div class=\"animation\"><\/div>\n\n  <\/section>\n\n\n<section class=\"kn-content-section-1\">\n  <div class=\"container\">\n\n          <div class=\"upper\">\n        <span class=\"upper-title\">LE D\u00c9FI<\/span>\n      <\/div>\n    \n    <div class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\" data-aos-anchor=\".kn-content-section-1\">\n      <h2 class=\"section-title-text\">\n       \u00c9l\u00e9ments cr\u00e9atifs sp\u00e9ciaux pour le nouveau magasin Carnaby Street\n      <\/h2>\n    <\/div>\n\n    <div class=\"description\" data-aos=\"fade-up\" data-aos-delay=\"200\" data-aos-anchor=\".kn-content-section-1\">\n      <p>\n        <p>\u00c0 peine un an apr\u00e8s avoir atteint ses 80 ans, la marque am\u00e9ricaine de v\u00eatements de sport, Columbia Sportswear, envisageait l\u2019ouverture d\u2019un nouveau magasin sur l\u2019embl\u00e9matique Carnaby Street \u00e0 Londres. Par ses \u00e9l\u00e9ments de design et de communication, la marque a cherch\u00e9 \u00e0 transf\u00e9rer l\u2019histoire de ses origines et \u00e0 communiquer sa r\u00e9cente coop\u00e9ration avec les Parcs Nationaux du Royaume-Uni aux points strat\u00e9giques de son nouveau flagship europ\u00e9en.<\/p>\n\n      <\/p>\n    <\/div>\n\n    \n  <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kendu &amp; Columbia - Carnaby St\" src=\"https:\/\/player.vimeo.com\/video\/393475989?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"930\" height=\"440\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2.jpg\" alt=\"Columbia caissons lumineux\" class=\"wp-image-4163\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2.jpg 930w, http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2-300x142.jpg 300w, http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-2-768x363.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">La Solution<\/h3>\n\n\n\n<p>Columbia n&rsquo;a pas h\u00e9sit\u00e9 \u00e0 contacter Kendu pour travailler ensemble sur diff\u00e9rentes solutions visuelles pour trois points cl\u00e9s du magasin; l&rsquo;entr\u00e9e, l&rsquo;arri\u00e8re de la bo\u00eete et le hall de l&rsquo;escalier. En entrant dans cette espace, les clients sont surpris par une Flowbox affichant une image urbaine accompagn\u00e9e d&rsquo;une animation qui permet de transmettre cette atmosph\u00e8re d&rsquo;une ville vibrante et pleine de vie.&nbsp;\u00c0 l\u2019int\u00e9rieur du magasin, une structure compos\u00e9e de 3 caissons lumineux encastr\u00e9s dans une alc\u00f4ve cr\u00e9e un d\u00e9cor naturel pour une famille de mannequins. <\/p>\n\n\n\n<p>De plus, \u00e0 l\u2019arri\u00e8re de la boite, un caisson lumineux en forme de L pr\u00e9sente une vue panoramique de la ville tout en servant d&rsquo;espace pour la marque o\u00f9 figure son logo lumineux. Les textiles imprim\u00e9s de tous les \u00e9l\u00e9ments peuvent \u00eatre chang\u00e9s facilement et rapidement, permettant \u00e0 la marque de transformer des espaces en un clin d&rsquo;\u0153il. En outre, \u00e0 l\u2019arri\u00e8re de la bo\u00eete, un caisson lumineux en forme de L pr\u00e9sente une vue panoramique de la ville tout en servant d\u2019espace de marque o\u00f9 figure le logo lumineux de la marque. Les textiles imprim\u00e9s de tous les \u00e9l\u00e9ments peuvent \u00eatre chang\u00e9s facilement et rapidement, permettant \u00e0 la marque de transformer des espaces en un clin d&rsquo;\u0153il.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-3.jpg\" alt=\"Columbia v\u00eatements de montagne\" class=\"wp-image-4166\" width=\"449\" height=\"512\" title=\"\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-3.jpg 449w, http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-3-263x300.jpg 263w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-7.jpg\" alt=\"Carnaby Street Flowbox\" class=\"wp-image-4178\" title=\"\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-7.jpg 720w, http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-7-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-5.jpg\" alt=\"Pr\u00e9sentoirs de produits en magasin\" class=\"wp-image-4172\" title=\"\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-5.jpg 720w, http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-5-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-4.jpg\" alt=\"Columbia Flagship \u00e0 Londres\" class=\"wp-image-4169\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-4.jpg 720w, http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-4-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"576\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6.jpg\" alt=\"Textile et lightbox\" class=\"wp-image-4175\" srcset=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6.jpg 720w, http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/columbia-carnaby-6-300x240.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-23\">\n  <div class=\"container\">\n\n    <div class=\"items-1\">\n\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-original.jpg\" alt=\"Smartframe Original\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Smartframe Original<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/fr\/caissons-lumineux-et-cadres-textile-smartframe\/original\/\">Voir le Produit<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/06\/producto-flowbox.jpg\" alt=\"Flowbox\" \/>\n            <\/div>\n\n            <div class=\"text\">\n              <div class=\"title\">\n                <span>Flowbox<\/span>\n              <\/div>\n\n              <div class=\"cta\">\n                <a href=\"\/fr\/lightbox-dynamique-flowbox\/\">Voir le Produit<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"kn-content-section-24\">\n\n  <div class=\"section-title\">\n    <h2 class=\"section-title-text\">Tu pourrais aussi aimer<\/h2>\n    <div class=\"divider-2\"><\/div>\n  <\/div>\n\n  <div class=\"items-1\">\n    <div class=\"inner\">\n\n              <a href=\"http:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/viajes-el-corte-ingles\/\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/viajes-eci-1-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Projets<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>Viajes El Corte Ingl\u00e9s<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n              <a href=\"http:\/\/www.kendu.com\/fr\/projets-et-etudes-de-cas\/macys\/\" class=\"item\">\n          <div class=\"inner\">\n            <div class=\"image\">\n              <img decoding=\"async\" src=\"http:\/\/www.kendu.com\/wp-content\/uploads\/2020\/07\/macys-4-350x200-c-default.jpg\" alt=\"\" \/>\n            <\/div>\n\n            <div class=\"text\">\n\n              <div class=\"inner-text\">\n\n                <div class=\"upper\">\n                  <span>Projets<\/span>\n                <\/div>\n\n                <div class=\"title\">\n                  <span>Macy&rsquo;s<\/span>\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n          <\/div>\n        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Solution Columbia n&rsquo;a pas h\u00e9sit\u00e9 \u00e0 contacter Kendu pour travailler ensemble sur diff\u00e9rentes solutions visuelles pour trois points cl\u00e9s du magasin; l&rsquo;entr\u00e9e, l&rsquo;arri\u00e8re de la bo\u00eete et le hall de l&rsquo;escalier. En entrant dans cette espace, les clients sont surpris par une Flowbox affichant une image urbaine accompagn\u00e9e d&rsquo;une animation qui permet de transmettre [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4176,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"cases":[105,101,107],"class_list":["post-4185","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cases-campaigns-fr-2","cases-flowbox","cases-smartframe"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Columbia | Kendu<\/title>\n<meta name=\"description\" content=\"Columbia n&#039;a pas h\u00e9sit\u00e9 \u00e0 contacter Kendu pour travailler ensemble sur diff\u00e9rentes solutions visuelles pour trois points cl\u00e9s du magasin.\" \/>\n<meta name=\"robots\" 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